Towards Sustainable Entrepreneurship: A Value Creating Perspective on Corporate Societal Strategies. Discussion Paper
Research output: Working paper › Working papers
Authors
In current business practice, companies often tackle societal issues in a rather fragmented and unstructured way. This leads to remote societal activities that often fail to reach their full potential for societal and busines value creation. Based upon the argument that a strategic approach towards societal issues can serve as a source for competitive advantage while at the same time yielding substantial societal benefits, this paper focuses on the development of societal strategy options from a value generating perspective, which is also missing in current research...
| Original language | English |
|---|---|
| Place of Publication | Lüneburg |
| Publisher | Centre for Sustainability Management |
| Number of pages | 48 |
| ISBN (print) | 978-3-935630-63-4 |
| Publication status | Published - 2007 |