Towards Sustainable Entrepreneurship: A Value Creating Perspective on Corporate Societal Strategies. Discussion Paper
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Lüneburg: Centre for Sustainability Management, 2007.
Research output: Working paper › Working papers
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RIS
TY - UNPB
T1 - Towards Sustainable Entrepreneurship
T2 - A Value Creating Perspective on Corporate Societal Strategies. Discussion Paper
AU - Weber, Manuela
PY - 2007
Y1 - 2007
N2 - In current business practice, companies often tackle societal issues in a rather fragmented and unstructured way. This leads to remote societal activities that often fail to reach their full potential for societal and busines value creation. Based upon the argument that a strategic approach towards societal issues can serve as a source for competitive advantage while at the same time yielding substantial societal benefits, this paper focuses on the development of societal strategy options from a value generating perspective, which is also missing in current research...
AB - In current business practice, companies often tackle societal issues in a rather fragmented and unstructured way. This leads to remote societal activities that often fail to reach their full potential for societal and busines value creation. Based upon the argument that a strategic approach towards societal issues can serve as a source for competitive advantage while at the same time yielding substantial societal benefits, this paper focuses on the development of societal strategy options from a value generating perspective, which is also missing in current research...
KW - Sustainability sciences, Management & Economics
KW - Entrepreneurship
KW - Umweltökonomie
KW - Nachhaltige Entwicklung
KW - Entrepreneurship
M3 - Working papers
SN - 978-3-935630-63-4
BT - Towards Sustainable Entrepreneurship
PB - Centre for Sustainability Management
CY - Lüneburg
ER -