The role of uncertainty and trust in the marketing of new technologies

Research output: Contributions to collected editions/worksChapterpeer-review

Standard

The role of uncertainty and trust in the marketing of new technologies. / Rößl, Dietmar; Fink, Matthias; Kraus, Sascha.
Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. ed. / T. Kautonen; H. Karjaluoto. Cheltenham/Northampton: Edward Elgar Publishing, 2008. p. 282-295.

Research output: Contributions to collected editions/worksChapterpeer-review

Harvard

Rößl, D, Fink, M & Kraus, S 2008, The role of uncertainty and trust in the marketing of new technologies. in T Kautonen & H Karjaluoto (eds), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing, Cheltenham/Northampton, pp. 282-295.

APA

Rößl, D., Fink, M., & Kraus, S. (2008). The role of uncertainty and trust in the marketing of new technologies. In T. Kautonen, & H. Karjaluoto (Eds.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media (pp. 282-295). Edward Elgar Publishing.

Vancouver

Rößl D, Fink M, Kraus S. The role of uncertainty and trust in the marketing of new technologies. In Kautonen T, Karjaluoto H, editors, Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Cheltenham/Northampton: Edward Elgar Publishing. 2008. p. 282-295

Bibtex

@inbook{82018419bf6749a1b8c73fe959f0c3bf,
title = "The role of uncertainty and trust in the marketing of new technologies",
keywords = "Management studies",
author = "Dietmar R{\"o}{\ss}l and Matthias Fink and Sascha Kraus",
year = "2008",
language = "English",
isbn = "978-1-8472-0568-1",
pages = "282--295",
editor = "T. Kautonen and H. Karjaluoto",
booktitle = "Trust and New Technologies",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - The role of uncertainty and trust in the marketing of new technologies

AU - Rößl, Dietmar

AU - Fink, Matthias

AU - Kraus, Sascha

PY - 2008

Y1 - 2008

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=84881810367&partnerID=8YFLogxK

M3 - Chapter

SN - 978-1-8472-0568-1

SP - 282

EP - 295

BT - Trust and New Technologies

A2 - Kautonen, T.

A2 - Karjaluoto, H.

PB - Edward Elgar Publishing

CY - Cheltenham/Northampton

ER -