The role of uncertainty and trust in the marketing of new technologies
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
| Original language | English |
|---|---|
| Title of host publication | Trust and New Technologies : Marketing and Management on the Internet and Mobile Media |
| Editors | T. Kautonen, H. Karjaluoto |
| Number of pages | 14 |
| Place of Publication | Cheltenham/Northampton |
| Publisher | Edward Elgar Publishing |
| Publication date | 2008 |
| Pages | 282-295 |
| ISBN (Print) | 978-1-8472-0568-1 |
| Publication status | Published - 2008 |
| Externally published | Yes |
- Management studies