The role of uncertainty and trust in the marketing of new technologies
Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet
Standard
The role of uncertainty and trust in the marketing of new technologies. / Rößl, Dietmar; Fink, Matthias; Kraus, Sascha.
Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Hrsg. / T. Kautonen; H. Karjaluoto. Cheltenham/Northampton : Edward Elgar Publishing, 2008. S. 282-295.Publikation: Beiträge in Sammelwerken › Kapitel › begutachtet
Harvard
Rößl, D, Fink, M & Kraus, S 2008, The role of uncertainty and trust in the marketing of new technologies. in T Kautonen & H Karjaluoto (Hrsg.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing, Cheltenham/Northampton, S. 282-295.
APA
Rößl, D., Fink, M., & Kraus, S. (2008). The role of uncertainty and trust in the marketing of new technologies. in T. Kautonen, & H. Karjaluoto (Hrsg.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media (S. 282-295). Edward Elgar Publishing.
Vancouver
Rößl D, Fink M, Kraus S. The role of uncertainty and trust in the marketing of new technologies. in Kautonen T, Karjaluoto H, Hrsg., Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Cheltenham/Northampton: Edward Elgar Publishing. 2008. S. 282-295
Bibtex
@inbook{82018419bf6749a1b8c73fe959f0c3bf,
title = "The role of uncertainty and trust in the marketing of new technologies",
keywords = "Management studies",
author = "Dietmar R{\"o}{\ss}l and Matthias Fink and Sascha Kraus",
year = "2008",
language = "English",
isbn = "978-1-8472-0568-1",
pages = "282--295",
editor = "T. Kautonen and H. Karjaluoto",
booktitle = "Trust and New Technologies",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",
}
RIS
TY - CHAP
T1 - The role of uncertainty and trust in the marketing of new technologies
AU - Rößl, Dietmar
AU - Fink, Matthias
AU - Kraus, Sascha
PY - 2008
Y1 - 2008
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=84881810367&partnerID=8YFLogxK
M3 - Chapter
SN - 978-1-8472-0568-1
SP - 282
EP - 295
BT - Trust and New Technologies
A2 - Kautonen, T.
A2 - Karjaluoto, H.
PB - Edward Elgar Publishing
CY - Cheltenham/Northampton
ER -