The interaction of ecological norm orientation and external factors in the domain of travel mode choice behavior

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Authors

The interaction between ecological norm orientation and external conditions of proenvironmental behavior is investigated in an experimental field study. Schwartz's norm activation model (1977) is applied to the domain of travel mode choice. In a random sample covering 160 persons 'fare' has been experimentally manipulated by the distribution of free tickets whereas 'distance to station' has been varied through selection of test subjects. Results indicate that ecological norm orientation and fare are similar strong predictors of travel mode choice. Theoretical and practical implications of the findings are discussed.
Original languageEnglish
JournalInternational Journal of Psychology
Volume35
Issue number3-4
Pages (from-to)294-295
Number of pages2
ISSN0020-7594
DOIs
Publication statusPublished - 01.07.2000
Externally publishedYes
Event27th International Congress of Psychology - 2000: Psychology at the Turn of the Millennium - Stockholm, Sweden
Duration: 23.08.200028.08.2000
Conference number: 27
https://www.iupsys.net/events/congress/sites-and-years-of-international-congresses-of-psychology.html

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