The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

Andrea K. Moser

The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Standard

The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. / Moser, Andrea K.
2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. ed. / Tom Brown; Vanitha Swaminathan. Vol. 26 American Marketing Association, 2015. p. C27 - C28 (AMA Winter Edcucators' Conference; Vol. 26).

Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

Harvard

Moser, AK 2015, The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. in T Brown & V Swaminathan (eds), 2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. vol. 26, AMA Winter Edcucators' Conference, vol. 26, American Marketing Association, pp. C27 - C28, 2015 AMA Winter Educators’ Conference, San Antonio, Texas, United States, 13.02.15.

APA

Moser, A. K. (2015). The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. In T. Brown, & V. Swaminathan (Eds.), 2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World (Vol. 26, pp. C27 - C28). (AMA Winter Edcucators' Conference; Vol. 26). American Marketing Association.

Vancouver

Moser AK. The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. In Brown T, Swaminathan V, editors, 2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. Vol. 26. American Marketing Association. 2015. p. C27 - C28. (AMA Winter Edcucators' Conference).

Bibtex

@inbook{9456206862ba4b7d946800d5910ad0b2,

title = "The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers",

keywords = "Sustainability sciences, Management & Economics, willingness to pay, theory of planned behavior, green marketing, organic, sustainability",

author = "Moser, {Andrea K.}",

year = "2015",

language = "English",

isbn = "0-87757-357-3",

volume = "26",

series = "AMA Winter Edcucators' Conference",

publisher = "American Marketing Association",

pages = "C27 -- C28",

editor = "Tom Brown and Vanitha Swaminathan",

booktitle = "2015 WINTER MARKETING EDUCATORS{\textquoteright} CONFERENCE",

address = "United States",

note = "2015 AMA Winter Educators{\textquoteright} Conference ; Conference date: 13-02-2015 Through 15-02-2015",

url = "https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2015.aspx",

}

RIS

TY - CHAP

T1 - The Attitude-Behavior Hypothesis and Green Purchasing Behavior

T2 - 2015 AMA Winter Educators’ Conference

AU - Moser, Andrea K.

PY - 2015

Y1 - 2015

KW - Sustainability sciences, Management & Economics

KW - willingness to pay

KW - theory of planned behavior

KW - green marketing

KW - organic

KW - sustainability

M3 - Published abstract in conference proceedings

SN - 0-87757-357-3

SN - 9781510807747

VL - 26

T3 - AMA Winter Edcucators' Conference

SP - C27 - C28

BT - 2015 WINTER MARKETING EDUCATORS’ CONFERENCE

A2 - Brown, Tom

A2 - Swaminathan, Vanitha

PB - American Marketing Association

Y2 - 13 February 2015 through 15 February 2015

ER -

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Research output: Journal contributions › Journal articles › Research › peer-review

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Research output: Journal contributions › Journal articles › Research › peer-review

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Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

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Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review