Social Desirability and its Impact on Audience Research
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. ed. / Enrique Bigné. Universitat de València, 2014. p. 121.
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review
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TY - CHAP
T1 - Social Desirability and its Impact on Audience Research
AU - Bekmeier-Feuerhahn, Sigrid
AU - Bögel, Paula Maria
AU - Heinen, Andreas
N1 - Conference code: 43
PY - 2014
Y1 - 2014
KW - Management studies
KW - Social Desirability Bias
KW - Trait Desirability
KW - Audience Research
M3 - Published abstract in conference proceedings
SN - 978-84-370-9453-3
SP - 121
BT - Paradigm Shifts & Interactions
A2 - Bigné, Enrique
PB - Universitat de València
T2 - 43rd Annual Conference of the European Marketing Academy - EMAC 2014
Y2 - 3 June 2014 through 6 June 2014
ER -