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Social Desirability and its Impact on Audience Research

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

Standard

Social Desirability and its Impact on Audience Research. / Bekmeier-Feuerhahn, Sigrid; Bögel, Paula Maria; Heinen, Andreas.
Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Hrsg. / Enrique Bigné. Universitat de València, 2014. S. 121.

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

Harvard

Bekmeier-Feuerhahn, S, Bögel, PM & Heinen, A 2014, Social Desirability and its Impact on Audience Research. in E Bigné (Hrsg.), Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Universitat de València, S. 121, 43rd Annual Conference of the European Marketing Academy - EMAC 2014, Valencia, Spanien, 03.06.14. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

APA

Bekmeier-Feuerhahn, S., Bögel, P. M., & Heinen, A. (2014). Social Desirability and its Impact on Audience Research. In E. Bigné (Hrsg.), Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings (S. 121). Universitat de València. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

Vancouver

Bekmeier-Feuerhahn S, Bögel PM, Heinen A. Social Desirability and its Impact on Audience Research. in Bigné E, Hrsg., Paradigm Shifts & Interactions: EMAC 2014 European Marketing Academy 43rd annual conference; Conference Proceedings. Universitat de València. 2014. S. 121

Bibtex

@inbook{80c4031e24b7436384dc537b36fcda0c,
title = "Social Desirability and its Impact on Audience Research",
keywords = "Management studies, Social Desirability Bias, Trait Desirability, Audience Research",
author = "Sigrid Bekmeier-Feuerhahn and B{\"o}gel, {Paula Maria} and Andreas Heinen",
year = "2014",
language = "English",
isbn = "978-84-370-9453-3",
pages = "121",
editor = "Enrique Bign{\'e}",
booktitle = "Paradigm Shifts & Interactions",
publisher = "Universitat de Val{\`e}ncia",
address = "Spain",
note = "43rd Annual Conference of the European Marketing Academy - EMAC 2014 : Paradigm, Shifts &amp; Interactions , EMAC 2014 ; Conference date: 03-06-2014 Through 06-06-2014",
url = "http://www.emac-online.org/r/default.asp?iId=GFDMDE",

}

RIS

TY - CHAP

T1 - Social Desirability and its Impact on Audience Research

AU - Bekmeier-Feuerhahn, Sigrid

AU - Bögel, Paula Maria

AU - Heinen, Andreas

N1 - Conference code: 43

PY - 2014

Y1 - 2014

KW - Management studies

KW - Social Desirability Bias

KW - Trait Desirability

KW - Audience Research

M3 - Published abstract in conference proceedings

SN - 978-84-370-9453-3

SP - 121

BT - Paradigm Shifts & Interactions

A2 - Bigné, Enrique

PB - Universitat de València

T2 - 43rd Annual Conference of the European Marketing Academy - EMAC 2014

Y2 - 3 June 2014 through 6 June 2014

ER -

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