Real-Time Advertising
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
Authors
(RTA), has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Avertisers or their media agencies participate in these auctions.
| Originalsprache | Englisch |
|---|---|
| Zeitschrift | Business and Information Systems Engineering |
| Jahrgang | 6 |
| Ausgabenummer | 5 |
| Seiten (von - bis) | 305-308 |
| Anzahl der Seiten | 4 |
| ISSN | 2363-7005 |
| DOIs | |
| Publikationsstatus | Erschienen - 10.2014 |
- Wirtschaftsinformatik