Real-Time Advertising
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In: Business and Information Systems Engineering, Vol. 6, No. 5, 10.2014, p. 305-308.
Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - Real-Time Advertising
AU - Stange, Martin
AU - Funk, Burkhardt
PY - 2014/10
Y1 - 2014/10
N2 - RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.
AB - RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.
KW - Business informatics
KW - business model
KW - user behavior
KW - online advertising
KW - automate decision
KW - advertisting spending
UR - http://www.scopus.com/inward/record.url?scp=84920266941&partnerID=8YFLogxK
U2 - 10.1007/s12599-014-0346-0
DO - 10.1007/s12599-014-0346-0
M3 - Journal articles
VL - 6
SP - 305
EP - 308
JO - Business and Information Systems Engineering
JF - Business and Information Systems Engineering
SN - 2363-7005
IS - 5
ER -