The present paper discusses different organization forms that firms can apply for successfully developing and implementing product and business model innovations. It argues that different types of product and business model innovations need to be supported by distinct organization forms in order to succeed. Providing illustrative practical examples, the paper analyzes three organization forms that are prominent in both theory and praxis – the integrated, cooperative and autonomous form – focusing on their organizational design, human resource requirements and financial control. It moreover delineates important contingencies of their application and pertinent performance consequences.