1. //
  2. Start
  3. //
  4. Publications
  5. //
  6. Marktorientierte Markenbewertung
  7. //

Marktorientierte Markenbewertung: Eine konsumenten- und unternehmensorientierte Betrachtung

Research output: Books and anthologies › Monographs › Research

Authors

Original languageGerman
Place of PublicationWiesbaden
PublisherDeutscher Universitäts-Verlag
Number of pages328
ISBN (print)978-3-8244-6697-9
Publication statusPublished - 1998
Externally publishedYes

Publication series

NameGabler-Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten

Other publications by the same author(s)

Between institutional scaling and artistic probing. How traditional performing arts organizations navigate digital transformation

Holst, C. & Bekmeier-Feuerhahn, S., 10.2025, In: Journal of Organizational Change Management. 38, 8, p. 234-253 19 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Anthropomorphe Markengestaltung – Wenn Marken menschlich werden

Seitz, L. & Bekmeier-Feuerhahn, S., 02.2023, In: Transfer, Werbeforschung & Praxis. 69, 2, p. 48-55 8 p.

Research output: Journal contributions › Journal articles › Transfer › peer-review

Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots

Seitz, L., Bekmeier-Feuerhahn, S. & Gohil, K., 01.09.2022, In: International Journal of Human Computer Studies. 165, 102848.

Research output: Journal contributions › Journal articles › Research › peer-review

Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

Rudeloff, C., Bekmeier-Feuerhahn, S., Sikkenga, J. & Barth, A., 29.03.2022, In: International Journal of Strategic Communication. 16, 2, p. 157-181 25 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Die Wirkung von Lautsymbolik auf Produktassoziationen und Kaufimpulse

Federau, S., Seitz, L. & Bekmeier-Feuerhahn, S., 2022, In: Transfer. 68, 4, p. 64-67 4 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Recently viewed

Activities

  1. Sabine Knierbein
  2. Journal of Business Research (Fachzeitschrift)
  3. Journal of Educational Change (Fachzeitschrift)
  4. Doctoral Workshop "The New Social Psychology!?!" - 2015
  5. Does frontal residence help larval fish? Growth and abundance of larval dab, Linanda Limanda, within a developing frontal system in the North Sea.
  6. Sustainable Vocational Education and Further Training Practice through Multiplier Training
  7. 6th Doctoral Symposium on Comparative International Governmental Accounting Research 2012
  8. Going Green - Teaching Sustainability in the English as a Foreign Language Classroom
  9. Priority effects and ecological restoration of grasslands
  10. Vortrag: „Videobasierte Analyse der universitären Praxisphase der Sportlehrerausbildung mit dem CLASS K-3“
  11. Eine Intellektuellengeschichte linker Militanz
  12. Value Trade-offs and Efficiency

Publications

  1. Effect of heat treatment on the microstructure and creep behavior of Mg-Sn-Ca alloys
  2. Interieur
  3. Tectono-climatic controls of the early rift alluvial succession
  4. Connecting texture development to die design in extruded flat products
  5. Virale Evolution
  6. Blockchain for the Circular Economy: Analysis of the Research-Practice Gap
  7. Investigations on microstructures, mechanical and corrosion properties of Mg-Gd-Zn alloys
  8. How art becomes organization
  9. Miscounselling in the German Insurance Market-Utility-Orientated Implications for the Meaning of Miscounselling
  10. Putting educational knowledge of prospective teachers to the test
  11. Fostering collective climate action and leadership: Insights from a pilot experiment involving mindfulness and compassion
  12. The adaptive eater
  13. Industrial relations without conflicts and state interference?
  14. Lügen – eine Kunst?
  15. Aufgaben 2.0
  16. Towards productive functions?
  17. Feelings for the Suffering of Others and the Environment
  18. 'So tun als ob' 2.0
  19. Working in regional agro-food networks – Strengthening rural development through cooperation
  20. „Digital GeSEHEN“
  21. Visuelle Diskursanalyse
  22. Teaching and Learning in Sustainability Science
  23. Eine Frage von Genauigkeit?
  24. Interrogating the city