Making an impression with open strategy: Transparency and engagement on corporate blogs

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Making an impression with open strategy: Transparency and engagement on corporate blogs. / Dobusch, Leonhard; Gegenhuber, Thomas.
In: Academy of Management Proceedings, Vol. 2015, No. 1, 128580, 2015, p. 147-152.

Research output: Journal contributionsConference article in journalResearchpeer-review

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@article{68b3b1eea7e241be9005cb28179f3538,
title = "Making an impression with open strategy: Transparency and engagement on corporate blogs",
keywords = "Management studies",
author = "Leonhard Dobusch and Thomas Gegenhuber",
note = "75th Annual Meeting of the Academy of Management, AOM 2015; Vancouver Convention CentreVancouver; Canada; 7 August 2015 through 11 August 2015; Code 128580",
year = "2015",
doi = "10.5465/AMBPP.2015.196",
language = "English",
volume = "2015",
pages = "147--152",
journal = "Academy of Management Proceedings",
issn = "0065-0668",
publisher = "Academy of Management (Briarcliff Manor, NY) ",
number = "1",

}

RIS

TY - JOUR

T1 - Making an impression with open strategy

T2 - Transparency and engagement on corporate blogs

AU - Dobusch, Leonhard

AU - Gegenhuber, Thomas

N1 - 75th Annual Meeting of the Academy of Management, AOM 2015; Vancouver Convention CentreVancouver; Canada; 7 August 2015 through 11 August 2015; Code 128580

PY - 2015

Y1 - 2015

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85026382050&partnerID=8YFLogxK

U2 - 10.5465/AMBPP.2015.196

DO - 10.5465/AMBPP.2015.196

M3 - Conference article in journal

AN - SCOPUS:85026382050

VL - 2015

SP - 147

EP - 152

JO - Academy of Management Proceedings

JF - Academy of Management Proceedings

SN - 0065-0668

IS - 1

M1 - 128580

ER -

DOI