CAN BUSINESS MODEL COMPONENTS EXPLAIN DIGITAL START-UP SUCCESS? A Qualitative Analysis of the Business Models of Start-ups from the Perspective of German Venture Investors
Research output: Journal contributions › Journal articles › Research › peer-review
Authors
This study explores the success relevance of business model components of digital start-ups from the perspective of German venture capital (VC) investors. In doing so, the study explains the importance of the business model in general and the importance of a convincing value proposition and a plausible revenue model in particular for the investment decision process of VC investors. The study takes an exploratory three-dimensional research approach that integrates the meso-perspective on the business model, the micro-perspective on the entrepreneurial personality, and the macro-perspective on the entrepreneurial context, thus operating in a very young research field. In contrast to most studies on this topic, this paper shows that the business model is not the key resource for the success of a start-up, while an early concept of a business idea might be. Communication and interaction with VC investors at this early stage can be valuable tools for the continuous development of the initial business idea.
| Original language | English | 
|---|---|
| Journal | ECONOMIC THOUGHT AND PRACTICE | 
| Volume | 31 | 
| Issue number | 1 | 
| Pages (from-to) | 81-98 | 
| Number of pages | 18 | 
| ISSN | 1330-1039 | 
| DOIs | |
| Publication status | Published - 01.06.2022 | 
Bibliographical note
Publisher Copyright:
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- SDG 9 - Industry, Innovation, and Infrastructure
 
Sustainable Development Goals
- Start-up Success, Entrepreneurship, Business model, Venture capital investors, Value Proposition, Revenue Model, Digital Start-up
 - Management studies
 - Entrepreneurship
 
