Individual Life Events and Blood Giving

Meikel Soliman; Silke  Boenigk

doi:10.1108/JCM-02-2018-2588

Individual Life Events and Blood Giving

Research output: Journal contributions › Journal articles › Research › peer-review

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Individual Life Events and Blood Giving. / Soliman, Meikel; Boenigk, Silke .
In: Journal of Consumer Marketing, Vol. 36, No. 7, 18.10.2019, p. 926-938.

Research output: Journal contributions › Journal articles › Research › peer-review

Bibtex

@article{3ea2524efa5144d8a47dfebbd9664003,

title = "Individual Life Events and Blood Giving",

abstract = "PurposeImbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms.Design/methodology/approachBy applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals.FindingsExperiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms.Practical implicationsSocial marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance.Social implicationsBlood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations.Originality/valueWhile previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.",

keywords = "Management studies, Life source, Blood donation behavior, Blood marketing, individual life events",

author = "Meikel Soliman and Silke Boenigk",

year = "2019",

month = oct,

day = "18",

doi = "10.1108/JCM-02-2018-2588",

language = "English",

volume = "36",

pages = "926--938",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Publishing Limited",

number = "7",

}

RIS

TY - JOUR

T1 - Individual Life Events and Blood Giving

AU - Soliman, Meikel

AU - Boenigk, Silke

PY - 2019/10/18

Y1 - 2019/10/18

N2 - PurposeImbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms.Design/methodology/approachBy applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals.FindingsExperiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms.Practical implicationsSocial marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance.Social implicationsBlood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations.Originality/valueWhile previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.

AB - PurposeImbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms.Design/methodology/approachBy applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals.FindingsExperiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms.Practical implicationsSocial marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance.Social implicationsBlood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations.Originality/valueWhile previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.

KW - Management studies

KW - Life source

KW - Blood donation behavior

KW - Blood marketing

KW - individual life events

UR - http://www.scopus.com/inward/record.url?scp=85071547165&partnerID=8YFLogxK

U2 - 10.1108/JCM-02-2018-2588

DO - 10.1108/JCM-02-2018-2588

M3 - Journal articles

VL - 36

SP - 926

EP - 938

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

IS - 7

ER -

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DOI

https://doi.org/10.1108/JCM-02-2018-2588
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Individual Life Events and Blood Giving

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