How perceived security risk influences acceptance of virtual shopping walls

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

  • Steffen Jahn
  • Ann Christin Langer
  • Ossama Elshiewy
  • Yasemin Boztuğ

Virtual shopping walls are innovative digital stores that can be placed in highly frequented areas of public transport, such as bus or subway stations. These walls resemble shelves of a stationary supermarket and allow convenient shopping with the smartphone combined with home delivery. The goal of the present research is to shed light on what drives widespread use of this store concept. Complementing traditional models of technology acceptance, this work examines the impact of perceived security risk with special emphasis on its moderating effect on the perceived usefulness-behavioral intention relationship. We find that the intention to use virtual shopping walls is driven by perceived ease of use and perceived usefulness, while perceived security risk acts like a barrier to acceptance. The negative effect of high perceived security risk, however, is mitigated by high perceived usefulness. This means that high perceived usefulness of virtual shopping walls can compensate for increased risk perceptions in a significant way, providing important insights for providers of virtual shopping walls.

Original languageEnglish
JournalMarketing, Zeitschrift fur Forschung und Praxis
Volume42
Issue number4
Pages (from-to)35-42
Number of pages8
ISSN0344-1369
DOIs
Publication statusPublished - 2020
Externally publishedYes

    Research areas

  • Online retail, Perceived risk, Perceived usefulness, Technology acceptance, Virtual shopping wall
  • Management studies

Recently viewed

Activities

  1. Substance use without a substance: The risk factors and mechanisms of gambling
  2. Founding moral theory: a Meillassouxian perspective on Kant’s postulate problem
  3. Gesellschaft für wissenschaftliche Religionspädagogik e.V. (Externe Organisation)
  4. Annäherung an eine Soziologie der Entnetzung - Analognostalgie und Räumlichkeit
  5. The Unresolved Puzzle on the Economic Determinants of U.S. Presidential Approval
  6. Vom Schreiben und Lesen der Stadt. LiteraTouristische Erkundigungen des Urbanen
  7. Gutachter der German-Israeli Foundation for Scientific Research and Development
  8. Metaphorische Konzepte zur Energiewende, von Sybille Hüfner und mit Kai Niebert
  9. The Not-So-Simple Structure of Personality: What is the Impact on Selection Rates?
  10. 17. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft - DGT 2013
  11. Metaphern zu Medikamentenströmen in der Umwelt, von Bente Ohrt & mit Kai Niebert
  12. Behind the Steele Curtain: An Empirical Study of Trademark Conflicts Law, 1952-2016
  13. Carola Giedion-Welcker (1893–1979) and the gendered Language of Sculpture`s Histories
  14. Entwicklung und Einsatz von wassergefüllten Schlauchsystemen im Hochwasserschutz
  15. Partnerships for Corporate Sustainability: Capacity Development in South-East Asia
  16. Wie kann sich der Landkreis Oldenburg zu einem (Bio)Diversitätskorridor entwickeln?
  17. 2. Jahrestagung der Österreichischen Gesellschaft für Geschlechterforschung 2014
  18. 9. Sportspiel Symposium der Deutschen Vereinigung für Sportwissenschaft - dvs 2014
  19. International Association for the Study of Popular Music e.V. (Externe Organisation)
  20. Posterpräsentation: „Digitale Medien im Sportunterricht – Ein systematisches Review”

Publications

  1. Die Haftung von Ratingagenturen gegenüber Kapitalanlegern: Von Sydney lernen?
  2. The European species of Chalarus Walker, 1834 revisited (Diptera: Pipunculidae)
  3. PISA, NEPS und BiSta – Sind die Kompetenzmessungen in Mathematik vergleichbar?
  4. Nachhaltigkeitsstrategien und die Herausforderung der politischen Umsetzung
  5. The day after mowing: Time and type of mowing influence grassland arthropods
  6. Participation of Children and Young People in Alternative Care - Introduction
  7. Results of disseminating an online screen for eating disorders across the U.S.
  8. What a Difference a Y Makes: Female and Male Nascent Entrepreneurs in Germany
  9. Migration und Integration im Bürgerbewusstsein von Schülerinnen und Schülern
  10. Online Channels Sales Premia in Times of COVID-19: First Evidence from Germany
  11. Zwischen Animismus und Animation – Krieg und (Virtual) Reality bei Harun Farocki
  12. Probleme der Form und des Erwerbs unterrichtsrelevanten pädagogischen Wissens
  13. Extensive margins of imports in The Great Import Recovery in Germany, 2009/2010
  14. Neue Wirklichkeit von Wohlfahrtsorganisationen - Stellenwert des Verhältnisses
  15. Sustainability Index to Assess the Environmental Impact of Heat Supply Systems
  16. FEMINA POLITICAL - Zeitschrift für feministische Politikwissenschaft, Heft 2-2014
  17. Proceedings of TextGraphs-17: Graph-based Methods for Natural Language Processing
  18. Enhancing Community Interactions with Data-Driven Chatbots - The DBpedia Chatbot
  19. Otto Mueller, Brücke-Museum Berlin, (2014) Hirmer Verlag, München, Christiane Remm (Hg.)
  20. A model predictive control in Robotino and its implementation using ROS system
  21. Neue Rechtsentwicklungen, Nachtragsberechnungen, Kooperationspflichten, Kündigung
  22. Prozessanalytische Modellierung von Wissenskommunikation in chat-basiertem CSCL