Does a smile open all doors? Understanding the impact of appearance disclosure on accommodation sharing platforms

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Authors

Online photographs govern an individual's choices across a variety of contexts. In sharing arrangements, facial appearance has been shown to affect the desire to collaborate, interest to explore a listing, and even willingness to pay for a stay. Because of the ubiquity of online images and their influence on social attitudes, it seems crucial to be able to control these aspects. The present study examines the effect of different photographic self-disclosures on the provider's perceptions and willingness to accept a potential co-sharer. The findings from our experiment in the accommodation-sharing context suggest social attraction mediates the effect of photographic self-disclosures on willingness to host. Implications of the results for IS research and practitioners are discussed.

Original languageEnglish
Title of host publicationProceedings of the 53rd Annual Hawaii International Conference on System Sciences : January 7-10, 2020, Maui, Hawaii
EditorsTung X. Bui
Number of pages10
Place of PublicationAtlanta
PublisherThe Association for Information Systems (AIS)
Publication date2020
Pages831-840
ISBN (electronic)978-0-9981331-3-3
DOIs
Publication statusPublished - 2020
Externally publishedYes
Event53rd Annual Hawaii International Conference on System Sciences - HICSS 2020 - Maui, United States
Duration: 07.01.202010.01.2020
Conference number: 53
https://hdl.handle.net/10125/63576

Bibliographical note

Funding Information:
We would like to thank Tabea Müller for her support throughout the data collection process.

Publisher Copyright:
© 2020 IEEE Computer Society. All rights reserved.

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