Does a smile open all doors? Understanding the impact of appearance disclosure on accommodation sharing platforms
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Authors
Online photographs govern an individual's choices across a variety of contexts. In sharing arrangements, facial appearance has been shown to affect the desire to collaborate, interest to explore a listing, and even willingness to pay for a stay. Because of the ubiquity of online images and their influence on social attitudes, it seems crucial to be able to control these aspects. The present study examines the effect of different photographic self-disclosures on the provider's perceptions and willingness to accept a potential co-sharer. The findings from our experiment in the accommodation-sharing context suggest social attraction mediates the effect of photographic self-disclosures on willingness to host. Implications of the results for IS research and practitioners are discussed.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 53rd Annual Hawaii International Conference on System Sciences : January 7-10, 2020, Maui, Hawaii |
| Editors | Tung X. Bui |
| Number of pages | 10 |
| Place of Publication | Atlanta |
| Publisher | The Association for Information Systems (AIS) |
| Publication date | 2020 |
| Pages | 831-840 |
| ISBN (electronic) | 978-0-9981331-3-3 |
| Publication status | Published - 2020 |
| Externally published | Yes |
| Event | 53rd Annual Hawaii International Conference on System Sciences - HICSS 2020 - Maui, United States Duration: 07.01.2020 → 10.01.2020 Conference number: 53 https://hdl.handle.net/10125/63576 |
Bibliographical note
Funding Information:
We would like to thank Tabea Müller for her support throughout the data collection process.
Publisher Copyright:
© 2020 IEEE Computer Society. All rights reserved.
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