Does a smile open all doors? Understanding the impact of appearance disclosure on accommodation sharing platforms
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Proceedings of the 53rd Annual Hawaii International Conference on System Sciences: January 7-10, 2020, Maui, Hawaii. ed. / Tung X. Bui. Atlanta: The Association for Information Systems (AIS), 2020. p. 831-840 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2020-January).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - Does a smile open all doors? Understanding the impact of appearance disclosure on accommodation sharing platforms
AU - Abramova, Olga
N1 - Conference code: 53
PY - 2020
Y1 - 2020
N2 - Online photographs govern an individual's choices across a variety of contexts. In sharing arrangements, facial appearance has been shown to affect the desire to collaborate, interest to explore a listing, and even willingness to pay for a stay. Because of the ubiquity of online images and their influence on social attitudes, it seems crucial to be able to control these aspects. The present study examines the effect of different photographic self-disclosures on the provider's perceptions and willingness to accept a potential co-sharer. The findings from our experiment in the accommodation-sharing context suggest social attraction mediates the effect of photographic self-disclosures on willingness to host. Implications of the results for IS research and practitioners are discussed.
AB - Online photographs govern an individual's choices across a variety of contexts. In sharing arrangements, facial appearance has been shown to affect the desire to collaborate, interest to explore a listing, and even willingness to pay for a stay. Because of the ubiquity of online images and their influence on social attitudes, it seems crucial to be able to control these aspects. The present study examines the effect of different photographic self-disclosures on the provider's perceptions and willingness to accept a potential co-sharer. The findings from our experiment in the accommodation-sharing context suggest social attraction mediates the effect of photographic self-disclosures on willingness to host. Implications of the results for IS research and practitioners are discussed.
KW - Business informatics
KW - Informatics
UR - http://www.scopus.com/inward/record.url?scp=85108180159&partnerID=8YFLogxK
UR - https://aisel.aisnet.org/hicss-53/cl/sharing_economy/5/
M3 - Article in conference proceedings
AN - SCOPUS:85108180159
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 831
EP - 840
BT - Proceedings of the 53rd Annual Hawaii International Conference on System Sciences
A2 - Bui, Tung X.
PB - The Association for Information Systems (AIS)
CY - Atlanta
T2 - 53rd Annual Hawaii International Conference on System Sciences - HICSS 2020
Y2 - 7 January 2020 through 10 January 2020
ER -