Does a smile open all doors? Understanding the impact of appearance disclosure on accommodation sharing platforms

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

Authors

Online photographs govern an individual's choices across a variety of contexts. In sharing arrangements, facial appearance has been shown to affect the desire to collaborate, interest to explore a listing, and even willingness to pay for a stay. Because of the ubiquity of online images and their influence on social attitudes, it seems crucial to be able to control these aspects. The present study examines the effect of different photographic self-disclosures on the provider's perceptions and willingness to accept a potential co-sharer. The findings from our experiment in the accommodation-sharing context suggest social attraction mediates the effect of photographic self-disclosures on willingness to host. Implications of the results for IS research and practitioners are discussed.

OriginalspracheEnglisch
TitelProceedings of the 53rd Annual Hawaii International Conference on System Sciences : January 7-10, 2020, Maui, Hawaii
HerausgeberTung X. Bui
Anzahl der Seiten10
ErscheinungsortAtlanta
VerlagThe Association for Information Systems (AIS)
Erscheinungsdatum2020
Seiten831-840
ISBN (elektronisch)978-0-9981331-3-3
PublikationsstatusErschienen - 2020
Extern publiziertJa
Veranstaltung53rd Annual Hawaii International Conference on System Sciences, HICSS 2020 - Maui, USA / Vereinigte Staaten
Dauer: 07.01.202010.01.2020

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