Die Plattform als Fabrik: Crowdwork, Digitaler Taylorismus und die Vervielfältigung der Arbeit

Research output: Journal contributionsJournal articlesResearchpeer-review


The article analyses digital labour on crowdwork platforms as paradigmatic example of an emerging digital Taylorism. The characteristics of this tendency comprise elements of classical Taylorist forms of rationalisation now enabled and reconfigured by digital technology. The algorithmic architecture of digital platforms can include distributed and diverse workers in front of their computers and smartphones into highly standardised labour processes. This allows taping into new labour resources, both in temporal and spatial dimensions. In this respect crowdwork is finally situated in the context of the multiplication labour, understood as a heterogenization of the division and composition of labour of which digital labour such as crowdwork is part and parcel.
Original languageGerman
JournalProkla - Zeitschrift für kritische Sozialwissenschaft
Issue number187
Pages (from-to)175-192
Number of pages17
Publication statusPublished - 2017
Externally publishedYes