Die Plattform als Fabrik: Crowdwork, Digitaler Taylorismus und die Vervielfältigung der Arbeit
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In: Prokla - Zeitschrift für kritische Sozialwissenschaft, Vol. 47, No. 187, 2017, p. 175-192.
Research output: Journal contributions › Journal articles › Research › peer-review
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RIS
TY - JOUR
T1 - Die Plattform als Fabrik
T2 - Crowdwork, Digitaler Taylorismus und die Vervielfältigung der Arbeit
AU - Altenried, Moritz
PY - 2017
Y1 - 2017
N2 - The article analyses digital labour on crowdwork platforms as paradigmatic example of an emerging digital Taylorism. The characteristics of this tendency comprise elements of classical Taylorist forms of rationalisation now enabled and reconfigured by digital technology. The algorithmic architecture of digital platforms can include distributed and diverse workers in front of their computers and smartphones into highly standardised labour processes. This allows taping into new labour resources, both in temporal and spatial dimensions. In this respect crowdwork is finally situated in the context of the multiplication labour, understood as a heterogenization of the division and composition of labour of which digital labour such as crowdwork is part and parcel.
AB - The article analyses digital labour on crowdwork platforms as paradigmatic example of an emerging digital Taylorism. The characteristics of this tendency comprise elements of classical Taylorist forms of rationalisation now enabled and reconfigured by digital technology. The algorithmic architecture of digital platforms can include distributed and diverse workers in front of their computers and smartphones into highly standardised labour processes. This allows taping into new labour resources, both in temporal and spatial dimensions. In this respect crowdwork is finally situated in the context of the multiplication labour, understood as a heterogenization of the division and composition of labour of which digital labour such as crowdwork is part and parcel.
KW - Soziologie
KW - Crowdwork
KW - Digitaler Kapitalismus
KW - Taylorismus
KW - Digitalisierung
KW - Plattformökonomie
KW - Prekarisierung
UR - http://www.prokla.de/index.php/PROKLA/article/view/140
U2 - 10.32387/prokla.v47i187.140
DO - 10.32387/prokla.v47i187.140
M3 - Zeitschriftenaufsätze
VL - 47
SP - 175
EP - 192
JO - Prokla - Zeitschrift für kritische Sozialwissenschaft
JF - Prokla - Zeitschrift für kritische Sozialwissenschaft
SN - 0342-8176
IS - 187
ER -