Determination of brand-equity from a consumer-oriented perspective

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Standard

Determination of brand-equity from a consumer-oriented perspective. / Bekmeier-Feuerhahn, Sigrid.
European Advances in Consumer Research. ed. / Flemming Hansen. Vol. 2 Kopenhagen: Association of Consumer Research, 1995. p. 224-236 (E - European Advances in Consumer Research; Vol. 2).

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

Harvard

Bekmeier-Feuerhahn, S 1995, Determination of brand-equity from a consumer-oriented perspective. in F Hansen (ed.), European Advances in Consumer Research. vol. 2, E - European Advances in Consumer Research, vol. 2, Association of Consumer Research, Kopenhagen, pp. 224-236. <http://acrwebsite.org/volumes/11518/volumes/e02/E-02>

APA

Bekmeier-Feuerhahn, S. (1995). Determination of brand-equity from a consumer-oriented perspective. In F. Hansen (Ed.), European Advances in Consumer Research (Vol. 2, pp. 224-236). (E - European Advances in Consumer Research; Vol. 2). Association of Consumer Research. http://acrwebsite.org/volumes/11518/volumes/e02/E-02

Vancouver

Bekmeier-Feuerhahn S. Determination of brand-equity from a consumer-oriented perspective. In Hansen F, editor, European Advances in Consumer Research. Vol. 2. Kopenhagen: Association of Consumer Research. 1995. p. 224-236. (E - European Advances in Consumer Research).

Bibtex

@inbook{e6965699406444ebb511159c7b9a593f,
title = "Determination of brand-equity from a consumer-oriented perspective",
keywords = "Management studies, brand-equity, consumer-oriented",
author = "Sigrid Bekmeier-Feuerhahn",
year = "1995",
language = "English",
isbn = "978-0-915552-35-1",
volume = "2",
series = "E - European Advances in Consumer Research",
publisher = "Association of Consumer Research",
pages = "224--236",
editor = "Flemming Hansen",
booktitle = "European Advances in Consumer Research",
address = "United States",

}

RIS

TY - CHAP

T1 - Determination of brand-equity from a consumer-oriented perspective

AU - Bekmeier-Feuerhahn, Sigrid

PY - 1995

Y1 - 1995

KW - Management studies

KW - brand-equity

KW - consumer-oriented

M3 - Contributions to collected editions/anthologies

SN - 978-0-915552-35-1

VL - 2

T3 - E - European Advances in Consumer Research

SP - 224

EP - 236

BT - European Advances in Consumer Research

A2 - Hansen, Flemming

PB - Association of Consumer Research

CY - Kopenhagen

ER -