Determination of brand-equity from a consumer-oriented perspective
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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Determination of brand-equity from a consumer-oriented perspective. / Bekmeier-Feuerhahn, Sigrid.
European Advances in Consumer Research. ed. / Flemming Hansen. Vol. 2 Kopenhagen : Association of Consumer Research, 1995. p. 224-236 (E - European Advances in Consumer Research; Vol. 2).Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
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RIS
TY - CHAP
T1 - Determination of brand-equity from a consumer-oriented perspective
AU - Bekmeier-Feuerhahn, Sigrid
PY - 1995
Y1 - 1995
KW - Management studies
KW - brand-equity
KW - consumer-oriented
M3 - Contributions to collected editions/anthologies
SN - 978-0-915552-35-1
VL - 2
T3 - E - European Advances in Consumer Research
SP - 224
EP - 236
BT - European Advances in Consumer Research
A2 - Hansen, Flemming
PB - Association of Consumer Research
CY - Kopenhagen
ER -