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  6. Deciphering Sustainable Consumption: Und...
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Deciphering Sustainable Consumption: Understanding Motives and Heuristic Cues in the Context of Personal Care Products

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › begutachtet

Authors

OriginalspracheEnglisch
TitelProceedings of the AMA Summer Educators' Conference 2016 : Regaining Relevance: Doing Research That Shapes the Practice of Marketing
HerausgeberBernard Jaworski, Neil Morgan
Anzahl der Seiten1
VerlagAmerican Marketing Association
Erscheinungsdatum2016
SeitenH-12
ISBN (Print) 978-1-5108-3917-5
ISBN (elektronisch)978-1-5108-3912-0
PublikationsstatusErschienen - 2016
VeranstaltungAMA Summer Marketing Academic Conference - AMA 2016: Regaining Relevance: Doing Research that Shapes the Practice of Marketing - Altanta Marriott Marquis, Atlanta, USA / Vereinigte Staaten
Dauer: 05.08.2016 → 07.08.2016
https://www.ama.org/events-training/Conferences/Pages/2016-Summer-AMA-Conference-Doctoral-Registration.aspx?tab=home

Weitere Publikationen dieser Person(en)

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: A segmentation approach based on motives and heuristic cues

Eberhart, A. K. & Naderer, G., 02.09.2017, in: Journal of Marketing Management. 33, 13-14, S. 1149-1169 21 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Buying organic: Decision-making heuristics and empirical evidence from Germany

Moser, A. K., 2016, in: Journal of Consumer Marketing. 33, 7, S. 552-561 10 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers

Moser, A., 01.07.2016, in: Journal of Retailing and Consumer Services. 31, S. 389-397 9 S.

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet

Mit qualitativen "insights" aus der Nische zum Mainstream: Nachhaltiger Konsum von Körperpflegeprodukten

Moser, A. K., Naderer, G. & Haubach, C., 2017, Innovation in der Nachhaltigkeitsforschung: Ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele. Leal Filho, W. (Hrsg.). Berlin, Heidelberg: Springer Spektrum, S. 23-38 16 S. (Theorie und Praxis der Nachhaltigkeit).

Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet

Nachhaltiger Konsum – Der Unterschied zwischen subjektiv und objektiv um-weltfreundlichem Kaufverhalten

Haubach, C. & Moser, A., 2016, Forschung für Nachhaltigkeit an deutschen Hochschulen. Leal Filho, W. (Hrsg.). Wiesbaden: Springer Spektrum, S. 297-311 15 S.

Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet

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