TY - JOUR

T1 - Copyright reform and business model innovation

T2 - Regulatory propaganda at German music industry conferences

AU - Dobusch, Leonhard

AU - Schüßler, Elke

N1 - Funding Information: Prof. Leonhard Dobusch is an assistant professor for organization theory at the School of Business & Economics of Freie Universität Berlin. After finishing his PhD on path dependence in organizational software adoption, he had received a postdoctoral fellowship from the Max Planck Institute for the Study of Societies in Cologne and was a visiting researcher at Stanford Law School's Center for Internet and Society and the Social Science Research Center in Berlin. He is currently conducting research on private regulation via technological and legal standardization in the field of copyright.

PY - 2014/3/1

Y1 - 2014/3/1

N2 - Inspired by new digital technologies, diverse actors in cultural and creative industries propagate conflicting visions of how to adequately innovate - or rather preserve and strictly enforce - copyright-related business models, which has resulted in substantial amounts of regulatory uncertainty. Looking at a decade of regulatory discourse at industry events in the popular music industry in Germany, we investigate how these actors make sense of and strategically shape this uncertainty in the process of industry transformation. Our longitudinal argumentative discourse analysis reveals cycles of regulatory propaganda of two discourse coalitions that do not engage in debate, but aim to find support for competing business models among regulators and the public. Organizing, canceling, and participating in industry events are discursive strategies used effectively to transport their claims by both industry lobbyists and challenging actors, but industry incumbents are failing to use these sites for testing out and introducing new business models. We conclude that regulatory struggles, not least at industry events, mediate between disruptive technologies and business model innovation.

AB - Inspired by new digital technologies, diverse actors in cultural and creative industries propagate conflicting visions of how to adequately innovate - or rather preserve and strictly enforce - copyright-related business models, which has resulted in substantial amounts of regulatory uncertainty. Looking at a decade of regulatory discourse at industry events in the popular music industry in Germany, we investigate how these actors make sense of and strategically shape this uncertainty in the process of industry transformation. Our longitudinal argumentative discourse analysis reveals cycles of regulatory propaganda of two discourse coalitions that do not engage in debate, but aim to find support for competing business models among regulators and the public. Organizing, canceling, and participating in industry events are discursive strategies used effectively to transport their claims by both industry lobbyists and challenging actors, but industry incumbents are failing to use these sites for testing out and introducing new business models. We conclude that regulatory struggles, not least at industry events, mediate between disruptive technologies and business model innovation.

KW - Management studies

KW - Copyright

KW - Industry events

KW - Music industry

KW - Regulatory discourse

KW - Regulatory propaganda

KW - copyright

KW - industry eents

KW - music industry

KW - regulatory discourse

KW - regulatory propaganda

UR - http://www.scopus.com/inward/record.url?scp=84894425782&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/3848122b-bb56-3cff-bb05-96b8aba3778d/

U2 - 10.17169/refubium-23825

DO - 10.17169/refubium-23825

M3 - Journal articles

AN - SCOPUS:84894425782

VL - 83

SP - 24

EP - 39

JO - Technological Forecasting and Social Change

JF - Technological Forecasting and Social Change

SN - 0040-1625

ER -