Aligning Experimentation with Product Operations: A Taxonomy for Structuring Experimentation Teams

Publikation: Beiträge in SammelwerkenAufsätze in KonferenzbändenForschungbegutachtet

Authors

Organizations increasingly rely on experimentation to drive data-informed decision-making and innovation. While models like the Flywheel offer guidance on scaling, they often assume a fixed operational context without addressing its impact on experimentation practices. This study examines how experimentation team structures interact with an organization’s operating model. Based on semi-structured interviews with 19 industry experts, we identified recurring organizational patterns and developed a multi-dimensional taxonomy. Our findings reveal four quadrants defined by team structures (centralized, decentralized, Center of Excellence) and operational models (Product vs. Feature-Management Operating Models). Each quadrant presents distinct challenges and trade-offs. By clarifying these interactions, our results support organizations in evaluating their experimentation maturity and applying targeted changes—such as introducing a Center of Excellence or adjusting operating models—to enhance scalability and alignment.
OriginalspracheEnglisch
TitelSoftware Engineering and Advanced Applications - 51st Euromicro Conference, SEAA 2025, Proceedings : 51st Euromicro Conference, SEAA 2025 Salerno, Italy, September 10–12, 2025 Proceedings, Part III
HerausgeberDavide Taibi, Darja Smite
Anzahl der Seiten16
Band3
ErscheinungsortCham
VerlagSpringer Nature Switzerland AG
Erscheinungsdatum2026
Seiten23-38
ISBN (Print)978-3-032-04206-4, 978-3-032-04208-8
ISBN (elektronisch)978-3-032-04207-1
DOIs
PublikationsstatusErschienen - 2026
Veranstaltung51st Euromicro Conference on Software Engineering and Advanced Applications - SEAA 2025 - Salerno, Italien
Dauer: 10.09.202512.09.2025
Konferenznummer: 51

Bibliographische Notiz

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

DOI