Aligning Experimentation with Product Operations: A Taxonomy for Structuring Experimentation Teams
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
Authors
Organizations increasingly rely on experimentation to drive data-informed decision-making and innovation. While models like the Flywheel offer guidance on scaling, they often assume a fixed operational context without addressing its impact on experimentation practices. This study examines how experimentation team structures interact with an organization’s operating model. Based on semi-structured interviews with 19 industry experts, we identified recurring organizational patterns and developed a multi-dimensional taxonomy. Our findings reveal four quadrants defined by team structures (centralized, decentralized, Center of Excellence) and operational models (Product vs. Feature-Management Operating Models). Each quadrant presents distinct challenges and trade-offs. By clarifying these interactions, our results support organizations in evaluating their experimentation maturity and applying targeted changes—such as introducing a Center of Excellence or adjusting operating models—to enhance scalability and alignment. 
| Originalsprache | Englisch | 
|---|---|
| Titel | Software Engineering and Advanced Applications - 51st Euromicro Conference, SEAA 2025, Proceedings : 51st Euromicro Conference, SEAA 2025 Salerno, Italy, September 10–12, 2025 Proceedings, Part III | 
| Herausgeber | Davide Taibi, Darja Smite | 
| Anzahl der Seiten | 16 | 
| Band | 3 | 
| Erscheinungsort | Cham | 
| Verlag | Springer Nature Switzerland AG | 
| Erscheinungsdatum | 2026 | 
| Seiten | 23-38 | 
| ISBN (Print) | 978-3-032-04206-4, 978-3-032-04208-8 | 
| ISBN (elektronisch) | 978-3-032-04207-1 | 
| DOIs | |
| Publikationsstatus | Erschienen - 2026 | 
| Veranstaltung | 51st Euromicro Conference on Software Engineering and Advanced Applications - SEAA 2025 - Salerno, Italien Dauer: 10.09.2025 → 12.09.2025 Konferenznummer: 51 | 
Bibliographische Notiz
Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
- Theoretische Informatik
- Allgemeine Computerwissenschaft
ASJC Scopus Sachgebiete
- Wirtschaftsinformatik
