A New Generation of CAPI: New Input Techniques and Multi-Media-Features: Is there any improvement in the data?
Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › begutachtet
Authors
We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second factor and tested if there was a difference in the number of answers between self-administered interviews and interviews conducted by interviewers. We used interviewers who had high typing skills because we thought that the difference between paper-and-pencil interviews and keyboard interviews would disappear when people keying in the data have high typing skills
Originalsprache | Englisch |
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Titel | Market Research and Information Technology. Application and Innovation |
Herausgeber | Bill Blyth |
Anzahl der Seiten | 14 |
Erscheinungsort | Amsterdam |
Verlag | European Society for Opinion and Market Research (ESOMAR) |
Erscheinungsdatum | 01.08.1998 |
Seiten | 57-70 |
ISBN (Print) | 92-831-1281-4 |
Publikationsstatus | Erschienen - 01.08.1998 |
Extern publiziert | Ja |
- Wirtschaftspsychologie