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Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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  1. Erlebnisorientierte Markenstrategien

    Bekmeier-Feuerhahn, S. & Konert, F.-J., 1994, Handbuch Markenartikel: Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis. Bruhn, M. (ed.). Stuttgart: Schäffer-Poeschel Verlag, Vol. 1. p. 603-618 16 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  2. Published

    Who wants to take an intelligence test? Personality and achievement motivation in the context of ability testing

    Freund, P. A. & Holling, H., 04.2011, In: Personality and Individual Differences. 50, 5, p. 723-728 6 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  3. Indentity 2.0: Öffentlichkeit vs. Privatheit beim Social Networking Online diskutieren

    Schmidt, T. & Böttcher, T., 2008, In: Der Fremdsprachliche Unterricht. Englisch. 96, p. 36-41 6 p.

    Research output: Journal contributions › Journal articles › Research

  4. Junk Food - I'm loving it? Eine Talkshow als Podcast produzieren

    Schmidt, T., 2008, In: Der Fremdsprachliche Unterricht. Englisch. 96, p. 29-35 7 p.

    Research output: Journal contributions › Journal articles › Research

  5. Published

    How to get really smart: Modeling retest and training effects in ability testing using computer-generated figural matrix items

    Freund, P. A. & Holling, H., 07.2011, In: Intelligence. 39, 4, p. 233-243 11 p.

    Research output: Journal contributions › Journal articles › Research › peer-review

  6. Determination of brand-equity from a consumer-oriented perspective

    Bekmeier-Feuerhahn, S., 1995, European Advances in Consumer Research. Hansen, F. (ed.). Kopenhagen: Association of Consumer Research, Vol. 2. p. 224-236 13 p. (E - European Advances in Consumer Research; vol. 2).

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  7. Nonverbale Messung der Markenstärke

    Bekmeier-Feuerhahn, S., 1997, In: Werbeforschung & Praxis. 42, 1, p. 22-26 5 p.

    Research output: Journal contributions › Journal articles › Research

  8. Markenbewertung aus konsumentenorientierter Perspektive

    Bekmeier-Feuerhahn, S., 1997, In: Werbeforschung & Praxis. 42, 6, p. 26-27 2 p.

    Research output: Journal contributions › Journal articles › Research

  9. Published

    Partizipation und neue Formen der Governance

    Newig, J., 2011, Handbuch Umweltsoziologie. Groß, M. (ed.). Wiesbaden: VS Verlag für Sozialwissenschaften, p. 486-502 17 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  10. Published

    Nachhaltige Entwicklung durch gesellschaftliche Partizipation und Kooperation? – eine kritische Revision zentraler Theorien und Konzepte

    Newig, J., Kuhn, K. & Heinrichs, H., 2011, Nachhaltige Gesellschaft: Welche Rolle für Partizipation und Kooperation?. Heinrichs, H., Kuhn, K. & Newig, J. (eds.). VS Verlag für Sozialwissenschaften, p. 27-45 19 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

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