The visited space in tourism is socially determined. What appears touristically relevant and attractive in space are ideas which are incorporated in the cultural system of society. The social construction of space images (connotation) is transmitted by media-parlayed meanings which result in a space image (myth). Travelling desires are oriented towards this construction so that the prior interpretation of space becomes 'effective reality'. As space images rather than space substance are essential for decision-making in tourism, it is possible, by image or symbol management, to transform any space into tourism space. Such a transformation only succeeds if the space is emptied and refilled with current meanings and infrastructure. This mythologization of foreign space is a structural principle of tourism in general.