Cornerstones of University Choice: Context, Mental Models, and Decision-Making Processes

Project: Dissertation project

Project participants

  • Obermeit, Katrin (Project manager, academic)

Description

How do bachelor students choose their university? That is the main question Katrin Obermeit is interested in. She wants to explore the decision-making process of first year students to get a better understanding of how and when these decide where to study. She is interested in how prospective students search for universities, which information sources they use and how they evaluate their alternatives. Her focus is on the impact of emotions and (unconscious) motives on the university choice. For this purpose, she conducts in-depth interviews with freshmen using the Zaltman Metaphor Elicitation Technique. By gaining a deeper understanding of the decision-making processes of students, she wants to generate implications on how universities can optimize their recruitment activities.
StatusFinished
Period01.12.1112.01.16

Activities

Prizes

Research outputs

Recently viewed

Publications

  1. The development of an eco-label for software products
  2. Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New Media
  3. Development and characterisation of a new interface for coupling capillary LC with collision-cell ICPMS and its application for phosphorylation profiling of tryptic protein digests
  4. Non-identity – So what? A political scientist’s perspective on a curious but somehow arbitrary problem
  5. Mapping industrial patterns in spatial agglomeration
  6. Improving the representation of smallholder farmers’ adaptive behaviour in agent-based models
  7. Teaching Sustainable Development in a Sensory and Artful Way — Concepts, Methods, and Examples
  8. The Weird and the Eerie
  9. Application of novel constrained friction processing method to produce fine grained biomedical Mg-Zn-Ca alloy
  10. The Routledge Handbook of Pragmatics
  11. Insights into creep behavior of Mg–14Gd–1Zn–0.4Zr (wt.%) alloy containing β- and γ-type precipitates
  12. Creative Network Communities in the Translocal Space of Digital Networks
  13. On walks in molecular graphs.
  14. Linking concepts of change and ecosystem services research: A systematic review
  15. Concurrently Observed Actions Are Represented Not as Compound Actions but as Independent Actions
  16. Microstructure and mechanical properties of as-cast Mg-Sn-Ca alloys and effect of alloying elements
  17. Utilization of protein-rich residues in biotechnological processes
  18. Health and the intention to retire: exploring the moderating effects of human resources practices