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Verena Batt

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Prof. Dr. Verena Batt

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    1. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

      Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    2. The internal audience of external communications

      Holzer, M., Batt, V. & Bruhn, M., 2014, Agents of change: Proceedings. Griffith Business School, p. 68 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    3. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

      Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

      Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

    4. “Happy, happy, happy …”: The happy side of luxury brands

      Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    5. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

      Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    6. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

      Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K.-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    7. Better Be Fair! Observed Workplace Incivility and Its Negative Impact on Customer Attitude

      Härle, P., Batt, V. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 674 1 p. (ANZMAC Conference).

      Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

    8. Aufbau und Steuerung eines markenkonformen Mitarbeiterverhaltens: Bestandsaufnahme und kritische Würdigung aus Sicht der internen Markenwürdigung

      Bruhn, M. & Batt, V., 09.2010, Serviceorientierung im Unternehmen: Forum Dienstleistungsmanagement. Bruhn, M. & Batt, V. (eds.). 1 ed. Wiesbaden: Gabler Verlag, Vol. 1. p. 325-354 30 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    9. An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations

      Boenigk, S., Helmig, B., Bruhn, M., Hadwich, K. & Batt, V., 03.05.2012, Customer Experience: Forum Dienstleistungsmanagement. Bruhn, M. & Hadwich, K. (eds.). Wiesbaden: Gabler Verlag, p. 469-500 32 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

    10. Luxury Brands as Employers

      Batt, V. & Berghaus, B., 09.2014, The Management of Luxury: A Practitioner’s Handbook. Berghaus, B., Müller-Stewens, G. & Reinecke, S. (eds.). 1 ed. London: Kogan Page, Vol. 1. p. 361-377 17 p.

      Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

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