Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- Management studies
Research areas
- 2015
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Perspectives on sustainable consumption - SCP 2015
Bögel, P. M. (Participant), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
9. Jahrestagung des Fachverbandes Kulturmanagement - 2015
Bekmeier-Feuerhahn, S. (Organiser)
15.01.2015 → 17.01.2015Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Bekmeier-Feuerhahn, S. (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- 2014
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Heinen, A. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Bekmeier-Feuerhahn, S. (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research