Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- 2016
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Coordinator)
01.04.2016 → 31.03.2017Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Deputy member)
02.2016 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
College (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
- 2015
Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Bekmeier-Feuerhahn, S. (Lecturer)
13.11.2015 → 12.12.2015Activity: Talk or presentation › Guest lectures › Education
22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015
Bekmeier-Feuerhahn, S. (Speaker), Rudeloff, C. (Speaker), Kollat, J. (Coauthor) & Sikkenga, J. (Coauthor)
05.11.2015 → 07.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research