Sigrid Bekmeier-Feuerhahn
Prof. Dr.

- Management studies
Research areas
- Leuphana academic councils and committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
13.07.2016Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Bekmeier-Feuerhahn, S. (Chair)
2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- Peer review of publicationen
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Bekmeier-Feuerhahn, S. (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- Conference Presentations
CSR communcation: trigger of crisis risk?
Herbrik, R. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"
Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
"Gender Specific Values in Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Conference Presentations › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Herbrik, R. (Speaker), Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Bögel, P. M. (Speaker), Herbrik, R. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Herbrik, R. (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Bekmeier-Feuerhahn, S. (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Ober-Heilig, N. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Koch, C. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Bögel, P. M. (Speaker) & Adam, U. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Sex differences in (un-)sustainable clothing consumption: Implications for CSR communication
Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
14.09.2022 → 16.09.2022Activity: Talk or presentation › Conference Presentations › Research
The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?
Seitz, L. (Speaker), Woronkow, J. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Gohil, K. (Coauthor)
16.06.2021Activity: Talk or presentation › Conference Presentations › Research
The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study
Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor), Brstilo Lovric, I. (Coauthor) & Sippel, C. (Coauthor)
30.08.2017 → 01.09.2017Activity: Talk or presentation › Conference Presentations › Research
"Value Orientations as Predictors for Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
- Presentations (poster etc.)
3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018
Wallaschkowski, S. (Speaker), Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Heinen, A. (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Wallaschkowski, S. (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Niehuis, E. (Speaker), Wallaschkowski, S. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Wallaschkowski, S. (Speaker), Niehuis, E. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"
Wallaschkowski, S. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
10.06.2020 → 12.06.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."
Wallaschkowski, S. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)
18.08.2020 → 21.08.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
Online CSR communication in German-speaking countries ('DACH-region')
Hetze, K. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Glock, Y. (Coauthor) & Bögel, P. M. (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research