Sigrid Bekmeier-Feuerhahn
Prof. Dr.
- Leuphana academic councils and committees
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2018 → 31.03.2022Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
- Peer review of publicationen
Zeitschrift für Kulturmanagement: Kunst, Politik, Wirtschaft und Gesellschaft (Journal)
Sigrid Bekmeier-Feuerhahn (Reviewer)
01.2015Activity: Publication peer-review and editorial work › Peer review of publicationen › Transfer
- Conference Presentations
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
Paula Maria Bögel (presenter), Valentina Yee Kwan Cotton-Chan (Coauthor), L. Ulsamer (Coauthor) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China
Verena Batt (Speaker) & Sigrid Bekmeier-Feuerhahn (Speaker)
29.05.2018Activity: Talk or presentation › Conference Presentations › Research
"Exploring Gender Stereotypes and Gender Role Expectations in Clothing Consumption"
Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
"Gender Specific Values in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Conference Presentations › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Influence of prior-held beliefs on consumers' evaluation of CSR reports
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research
Lost in CSR communication: Stakeholders' lack of knowledge about sustainability issues and resulting implications for CSR communication
Paula Maria Bögel (Speaker), Regine Herbrik (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
08.10.2014 → 09.10.2014Activity: Talk or presentation › Conference Presentations › Research
Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO
Sigrid Bekmeier-Feuerhahn (Speaker)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Nadine Ober-Heilig (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Conference Presentations › Research
Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR
Carina Koch (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Paula Maria Bögel (Speaker) & Ulrike Adam (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Conference Presentations › Research
Sex differences in (un-)sustainable clothing consumption: Implications for CSR communication
Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
14.09.2022 → 16.09.2022Activity: Talk or presentation › Conference Presentations › Research
The Advance of Diagnosis Chatbots: Should We First Avoid Distrust Before We Focus on Trust?
Lennart Seitz (Speaker), Julia Woronkow (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Krutika Gohil (Coauthor)
16.06.2021Activity: Talk or presentation › Conference Presentations › Research
The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor), Ivana Brstilo Lovric (Coauthor) & C. Sippel (Coauthor)
30.08.2017 → 01.09.2017Activity: Talk or presentation › Conference Presentations › Research
"Value Orientations as Predictors for Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
09.07.2018 → 12.07.2018Activity: Talk or presentation › Conference Presentations › Research
- Presentations (poster etc.)
3rd International Conference of the Sustainable Fashion Consumption Research and Action Initiative 2018
Stephan Wallaschkowski (Speaker), Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
27.06.2018 → 30.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
43rd Annual Conference of the European Marketing Academy - EMAC 2014
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Andreas Heinen (Coauthor)
03.06.2014 → 06.06.2014Activity: Talk or presentation › Presentations (poster etc.) › Research
Annual Conference of the European Marketing Academy - EMAC 2017
Elena Niehuis (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Stephan Wallaschkowski (Coauthor)
23.05.2017 → 26.05.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Commited by Tradition. Value Orientations as Influencing Factors in Sustainable Clothing Consumption"
Elena Niehuis (Speaker), Stephan Wallaschkowski (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison
Paula Maria Bögel (presenter) & Sigrid Bekmeier-Feuerhahn (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research
"Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"
Stephan Wallaschkowski (Speaker), Elena Niehuis (Coauthor), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
29.05.2018 → 01.06.2018Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany"
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
10.06.2020 → 12.06.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
"Gender Inequality as Structural Barrier to Sustainable Clothing Consumption. Empirical Evidence from Germany."
Stephan Wallaschkowski (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Susanne Stark (Coauthor)
18.08.2020 → 21.08.2020Activity: Talk or presentation › Presentations (poster etc.) › Research
Online CSR communication in German-speaking countries ('DACH-region')
Katharina Hetze (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor), Yvonne Glock (Coauthor) & Paula Maria Bögel (Coauthor)
21.09.2017 → 23.09.2017Activity: Talk or presentation › Presentations (poster etc.) › Research