Monika Imschloß
Prof. Dr.
- Management studies
- Psychology
Research areas
11 - 14 out of 14Page size: 10
- 2017
Don't ignore the floor: Exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloss, M. & Kuehnl, C., 01.10.2017, In: Psychology and Marketing. 34, 10, p. 931-945 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
Reinartz, W. & Imschloß, M., 01.05.2017, In: NIM Marketing Intelligence Review. 9, 1, p. 42-47 6 p.Research output: Journal contributions › Journal articles › Research
- 2014
How Music Touches: Investigating the Influence of Sounds on Haptics
Homburg, C., Imschloß, M. & Kuehnl, C., 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (eds.). Orlando: American Marketing Association, p. C80-C81 2 p. (MA Educators Proceedings; vol. 25).Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research
- 2012
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
Homburg, C., Imschloß, M. & Kuehnl, C., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (ed.). Lisbon: European Marketing Academy, p. 213-214 2 p.Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research