Marketing Letters, 0923-0645
Journal
1 - 2 out of 2Page size: 10
- 2025
- E-pub ahead of print
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce
Oberwegner, N., Cantner, F., Imschloss, M. & Zürn, M. K., 06.08.2025, (E-pub ahead of print) In: Marketing Letters. 14 p.Research output: Journal contributions › Journal articles › Research › peer-review
- 2021
Gender diversity in academic publishing—comment on Galak and Kahn (2021)
Keller, W. I. Y., Müller, F., Stromberg, M. & Papies, D., 09.2021, In: Marketing Letters. 32, 3, p. 325-336 12 p.Research output: Journal contributions › Journal articles › Research › peer-review