Professorship for Information Systems, in particular Data Science
Organisational unit: Professoship
Organisation profile
The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.
Main research areas
The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.
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Mentoring in Massive Open Online Courses - Eine Nutzenanalyse auf Basis des IS-Success-Modells
Drawert, K., Mager, M., Funk, B., Trötschel, R. & Pfeifer, C., 03.2016, Multikonferenz Wirtschaftsinformatik (MKWI) 2016: Technische Universität Ilmenau 09. - 11. März 2016 . Nissen, V., Stelzer, D., Straßburger, S. & Fischer, D. (eds.). Universitätsverlag Ilmenau - ilmedia, Vol. 3. p. 1511-1522 12 p. (Multikonferenz Wirtschaftsinformatik, MKWI 2016; vol. 3).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Modeling the Intention to Use Carbon Footprint Apps
Sagawe, A., Funk, B. & Niemeyer, P., 05.02.2016, Information Technology in Environmental Engineering: Proceedings of the 7th International Conference on Information Technologies in Environmental Engineering (ITEE2015). Gómez, J. M. & Scholtz, B. (eds.). Springer, p. 139-150 12 p. (Springer Proceedings in Business and Economics).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Cross-Channel Real-Time Response Analysis
Funk, B. & Abou Nabout, N., 2016, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Busch, O. (ed.). Springer, p. 141-151 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer
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How Much Tracking Is Necessary? - The Learning Curve in Bayesian User Journey Analysis
Stange, M. & Funk, B., 29.05.2015, Proceedings of the Twenty-Third European Conference on Information Systems. AIS eLibrary, 13 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Datenschutzbedenken in Sozialen Netzen -: ein Strukturgleichungsmodell
Kuckertz, M. & Funk, B., 2015, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik (WI 2015), Tagungsband. Thomas., O. & Teuteberg, F. (eds.). Osnabrück: Universität Osnabrück, p. 1771-1785 15 p.Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Efficacy of a hybrid online training for panic symptoms and agoraphobia: study protocol for a randomized controlled trial
Ebenfeld, L., Kleine Stegemann, S., Lehr, D., Ebert, D. D., Jazaieri, H., van Ballegooijen, W., Funk, B., Riper, H. & Berking, M., 04.11.2014, In: Trials. 15, 1, 10 p., 427.Research output: Journal contributions › Journal articles › Research › peer-review
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Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data
Nottorf, F., Mastel, A. & Funk, B., 2014, E-Business and Telecommunications: International Joint Conference, ICETE 2012. Rome, Italy, July 24–27, 2012, Revised Selected Papers. Obaidat, M. S. & Filipe, J. (eds.). Heidelberg: Springer, p. 72-87 16 p. (Communications in Computer and Information Science; vol. 455).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Real-Time Advertising
Stange, M. & Funk, B., 10.2014, In: Business and Information Systems Engineering. 6, 5, p. 305-308 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Real-Time-Advertising
Stange, M. & Funk, B., 2014, In: Wirtschaftsinformatik. 56, 5, p. 335-338 4 p.Research output: Journal contributions › Journal articles › Research › peer-review
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Kanalübergreifende Werbewirkungsanalyse in Echtzeit
Funk, B., 2014, Realtime Advertising: Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven. Busch, O. (ed.). Wiesbaden: Gabler Verlag, p. 41-51 11 p.Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Transfer