Professorship for Information Systems, in particular Data Science

Organisational unit: Professoship

Organisation profile

The Business Informatics working group, in particular Data Science, headed by Prof Dr Burkhardt Funk, is dedicated to the development and application of data-driven methods for decision support in companies and public institutions.

Main research areas

The research focus lies on the use of data science and machine learning to analyse large amounts of data in order to optimise processes and decisions. A central topic is the development of intelligent systems that support decisions through data-based predictions. Fields of application include healthcare and various operational functions (e.g. marketing, accounting). We have developed approaches for predicting the effectiveness and personalisation of healthcare interventions, methods for extracting knowledge from documents (business documents, scientific papers) and for optimal budget allocation in marketing.

  1. Published

    Ein internetbasiertes Programm für Personen mit Diabetes mellitus und komorbider Depression: Konzept und Design einer randomisierten klinischen Studie

    Nobis, S., Lehr, D., Ebert, D. D., Riper, H., Bürckner, D., Cuijpers, P., Funk, B., Becker, A., Snoek, F., Baumeister, H. & Berking, M., 2012, In: Diabetologie und Stoffwechsel. 2012, 7, p. LB_13 1 p.

    Research output: Journal contributionsConference abstract in journalResearchpeer-review

  2. Published

    A Cross-Industry Analysis of the Spillover Effect in Paid Search Advertising

    Nottorf, F. & Funk, B., 09.2013, In: Electronic Markets. 23, 3, p. 205-216 12 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  3. Published

    The User-Journey in Online Search: An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data

    Nottorf, F., Mastel, A. & Funk, B., 01.01.2012, Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE: DCNET 2012, ICE-B 2012, OPTICS 2012. Obaidat, M. S., Sevillano, J. L., Zhang, Z., Marca, D., van Sinderen, M., Marzo, J. L. & Nicopolitidis, P. (eds.). Science and Technology Publications, Lda (SciTePress), p. 145-154 10 p. (DCNET 2012, ICE-B 2012, OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, ICETE).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  4. Published
  5. Published

    An Integrated Case Study of the Concepts and Applications of SAP ERP HCM

    Lehmann, M., Funk, B., Niemeyer, P. & Weidner, S., 2012, Advanced Information Technology in Education. Thaung, K. S. (ed.). Berlin Heidelberg: Springer, p. 117-125 9 p. (Advances in Intelligent and Soft Computing; vol. 126/2012).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  6. Published

    Online Peer-to-Peer Lending: A Literature Review

    Bachmann, A., Becker, A., Bürckner, D., Hilker, M., Kock, F., Lehmann, M., Tiburtius, P. & Funk, B., 08.2011, In: Journal of Internet Banking and Commerce. 16, 2, p. 1-18 18 p.

    Research output: Journal contributionsScientific review articlesResearch

  7. Published

    Should Companies Bid on their Own Brand in Sponsored Search ?

    Blask, T., Funk, B. & Schulte, R., 2011, ICE-B 2011: Proceedings of the International Conference on e-Business. Marca, D. A., Shishkov, B. & van Sinderen, M. (eds.). Science and Technology Publications, Lda (SciTePress), p. 14-21 8 p. (ICE-B 2011 - Proceedings of the International Conference on e-Business).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  8. Published

    Modellierung und Implementierung eines Order2Cash-Prozesses in verteilten Systemen

    Funk, B., Niemeyer, P., Rautenstrauch, C., Scheruhn, H.-J. & Weidner, S., 2008, Multikonferenz Wirtschaftsinformatik 2008. Bichler, M. (ed.). GITO mbH Verlag, Vol. Abstracts. p. 425 - 426 2 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  9. Published

    Exploring Price Elasticity to Optimize Posted Prices in e-Commerce

    Funk, B., 2011, e-Business and Telecommunications. S. Obaidat, M. & Filipe, J. (eds.). Berlin, Heidelberg: Springer, p. 71-81 11 p. (Communications in Computer and Information Science; vol. 130 CCIS).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  10. Published

    Search Engine Marketing in Small and Medium Companies: Status Quo and Perspectives

    Alby, T. & Funk, B., 2011, E-Business Managerial Aspects, Solutions and Case Studies. Cruz-Cunha, M. & Varajão, J. (eds.). Hershey: IGI Global Publishing, p. 206-221 16 p.

    Research output: Contributions to collected editions/worksChapterpeer-review