Professorship for Business Management, in Particular Communication and Cultural Management

Organisational unit: Professoship

Organisation profile

The Chair of Business Administration, with emphasis on Communication and Cultural Management under the direction of Prof. Dr. Sigrid Bekmeier-Feuerhahn, deals with questions of strategic corporate communication, in particular with questions that move executives and present them with new challenges.

Main research areas

Our research focuses on communication management and ranges from communication in the process of change, corporate perception and reputation, and branding to questions of communication management in cultural institutions, which are currently gaining particular relevance in view of the current dynamics in the cultural landscape. The basis of our research is an interdisciplinary theory formation, which includes economic-, social communication- and behavioural scientific findings as well as interdisciplinary aspects of cultural studies.

In the field of teaching, the chair is involved in numerous teaching programmes and courses at Bachelor, Master and doctoral level at Leuphana University. In addition, it is involved in the transfer of research into practice through numerous theory-practice concepts.

  1. 2018
  2. Deeper Insights into Different Consumer Perceptions of CSR Communication: Germany vs. United States vs. China

    Batt, V. (Speaker) & Bekmeier-Feuerhahn, S. (Speaker)

    29.05.2018

    Activity: Talk or presentationConference PresentationsResearch

  3. "Exploring Gender Stereotypes in Clothing Consumption from a Sustainability Marketing Persepective"

    Wallaschkowski, S. (Speaker), Niehuis, E. (Coauthor), Bekmeier-Feuerhahn, S. (Coauthor) & Stark, S. (Coauthor)

    29.05.201801.06.2018

    Activity: Talk or presentationPresentations (poster etc.)Research

  4. Fakultät MT allgemein (Organisational unit)

    Bekmeier-Feuerhahn, S. (Deputy member)

    01.04.201831.03.2022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  5. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  6. Leuphana Universität Lüneburg (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    20182019

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  7. Professional School (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    2018 → …

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  8. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    201831.03.2022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  9. 2017
  10. Mythos Publikum

    Bekmeier-Feuerhahn, S. (Speaker)

    05.12.201706.12.2017

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  11. Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

    Bögel, P. M. (presenter) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  12. Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison

    Bögel, P. M. (presenter), Cotton-Chan, V. Y. K. (Coauthor), Ulsamer, L. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  13. Online CSR communication in German-speaking countries ('DACH-region')

    Hetze, K. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Glock, Y. (Coauthor) & Bögel, P. M. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  14. Satisfying employees' needs by doing good? Employees' perceived benefits by participating in CSR

    Koch, C. (presenter), Bekmeier-Feuerhahn, S. (Coauthor), Bögel, P. M. (Speaker) & Adam, U. (Coauthor)

    21.09.201723.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  15. The Heterogeneity of Sustainability Attitudes: Findings from a Cross-Country Study

    Bögel, P. M. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor), Brstilo Lovric, I. (Coauthor) & Sippel, C. (Coauthor)

    30.08.201701.09.2017

    Activity: Talk or presentationConference PresentationsResearch

  16. Annual Conference of the European Marketing Academy - EMAC 2017

    Niehuis, E. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Wallaschkowski, S. (Coauthor)

    23.05.201726.05.2017

    Activity: Talk or presentationPresentations (poster etc.)Research

  17. Institute of Management and Organization (Organisational unit)

    Bekmeier-Feuerhahn, S. (Member)

    20172022

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees

  18. Kohlhammer Verlag (Publisher)

    Martin, A. (Editor)

    2017

    Activity: Publication peer-review and editorial workEditor of unfinished anthology/collectionResearch

  19. 2016
  20. DERMARKENTAG2016

    Ober-Heilig, N. (Speaker), Bekmeier-Feuerhahn, S. (Coauthor) & Kollat, J. (Coauthor)

    29.09.201630.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  21. 20th EMAN Conference 2016

    Hetze, K. (Speaker), Bögel, P. M. (Speaker) & Bekmeier-Feuerhahn, S. (Coauthor)

    22.09.201623.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  22. 7th International Conference on Corporate Sustainability and Responsibility

    Hetze, K. (Speaker), Bögel, P. M. (Coauthor) & Bekmeier-Feuerhahn, S. (Coauthor)

    14.09.201616.09.2016

    Activity: Participating in or organising an academic or articstic eventConferencesResearch

  23. School of Management and Technology (Organisational unit)

    Bekmeier-Feuerhahn, S. (Chair)

    13.07.2016

    Activity: MembershipLeuphana academic councils and committeesLeuphana Academic Committees