Professorship for Business Management, in Particular Communication and Cultural Management
Organisational unit: Section
Topics
Prof. Dr. Sigrid Bekmeier-Feuerhahn befasst sich mit Fragestellungen der strategischen Unternehmenskommunikation, insbesondere mit Fragen, die Führungskräfte bewegen und vor neue Herausforderungen stellen.
Die Forschungsschwerpunkte liegen im Bereich des Kommunikationsmanagements und reichen von Kommunikation im Wandel, Unternehmenswahrnehmung und Reputation, Markenbildung bis hin zu Fragen des Kommunikationsmanagements in Kulturbetrieben, die derzeit angesichts der aktuellen Dynamik in der Kulturlandschaft an besonderer Relevanz gewinnen. Grundlagen unserer Forschung ist eine interdisziplinär ausgerichtete Theoriebildung, die wirtschafts-, sozialkommunikations- und verhaltenswissenschaftliche Erkenntnisse wie auch interdisziplinäre Aspekte der Kulturwissenschaften einbezieht.
Im Bereich der Lehre ist der Lehrstuhl an zahlreichen Lehrprogrammen und Lehrveranstaltungen auf Bachelor-, Master- und Doktoranden-Ebene an der Leuphana Universität beteiligt. Darüber hinaus ist er am Forschungstransfer in die Praxis durch zahlreiche Theorie-Praxis-Konzeptionen beteiligt.
- 2016
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
13.07.2016Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
EAWOP Small Group Meeting 2016
Sevda Helpap (presenter)
08.06.2016 → 10.06.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
College (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Coordinator)
01.04.2016 → 31.03.2017Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Deputy member)
02.2016 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
International Leuphana Conference on Entrepreneurship - LCE 2016
Jana Kollat (Coauthor)
14.01.2016 → 16.01.2016Activity: Participating in or organising an academic or articstic event › Conferences › Research
University of Brighton
Jana Kollat (Visiting researcher)
01.01.2016 → 31.03.2016Activity: Visiting an external institution › Visiting an external academic institution › Research
College (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
School of Management and Technology (Organisational unit)
Sigrid Bekmeier-Feuerhahn (Chair)
2016 → …Activity: Membership › Academic councils, panels and committees › Education
- 2015
Kulturmarketing: Theorien, Strategien und Gestaltungsinstrumente
Sigrid Bekmeier-Feuerhahn (Lecturer)
13.11.2015 → 12.12.2015Activity: Talk or presentation › Guest lectures › Education
22. Jahrestagung der DGPuK-Fachgruppe PR und Organisationskommunikation - 2015
Sigrid Bekmeier-Feuerhahn (Speaker), Christian Rudeloff (Speaker), Jana Kollat (Coauthor) & Jörg Sikkenga (Coauthor)
05.11.2015 → 07.11.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Paula Maria Bögel (presenter), Sigrid Bekmeier-Feuerhahn (Coauthor) & Ella-Sophie Hannemann (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
How can corporate social responsibility (CSR) gain relevance in internal communication? A network perspective on communication processes
Jana Kollat (Speaker)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Conference Presentations › Research
Reprocessing from the inside: Employees' perception of participative CSR approaches
Carina Koch (Speaker)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Conference Presentations › Research
How stakeholder characteristics influence the perception and evaluation of CSR communication: a mixed-method approach to communication reception
Paula Maria Bögel (Speaker), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
02.06.2015 → 05.06.2015Activity: Talk or presentation › Conference Presentations › Research
Green Startups 2015
Jana Kollat (Coauthor)
21.05.2015 → 22.05.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
17th European Congress of Work and Organizational Psychology - EAWOP 2015
Sevda Helpap (presenter)
20.05.2015 → 23.05.2015Activity: Participating in or organising an academic or articstic event › Conferences › Research
Perspectives on sustainable consumption - SCP 2015
Paula Maria Bögel (Participant), Sigrid Bekmeier-Feuerhahn (Coauthor) & Regine Herbrik (Coauthor)
20.04.2015 → 24.04.2015Activity: Participating in or organising an academic or articstic event › External workshops, courses, seminars › Research
CSR communcation: trigger of crisis risk?
Regine Herbrik (Speaker), Paula Maria Bögel (Speaker) & Sigrid Bekmeier-Feuerhahn (Coauthor)
20.02.2015 → 21.02.2015Activity: Talk or presentation › Conference Presentations › Research