1. Published

    Which clicks lead to conversions? Modeling user-journeys across multiple types of online advertising

    Nottorf, F., 2013, ICE-B 2013 - 10th International Conference on E-Business: Part of the ICETE 2013: 10th International Joint Conference on E-Business and Telecommunications, Proceedings. Obaidat, M. S. (ed.). Institute for Systems and Technologies of Information, Control and Communication Haskolans (Reykjavik), p. 141-152 12 p. (ICETE 2013 - 10th Int. Joint Conf. on E-Business and Telecommunications; 4th Int. Conf. DCNET 2013, - 10th Int. Conf. on ICE-B 2013 and OPTICS 2013 - 4th Int. Conf. on Optical Communication Systems).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  2. Published

    Leitfaden interoperabler Assistenzsysteme - vom Szenario zur Anforderung: Teil 2 der Publikationsreihe "Interoperabilität von AAL-Systemkomponenten

    Bothe, M., Busch, B-H., Eberhardt, B., Eichelberg, M., Gaugler, J., Gök, M., Golatowski, F., Heusinger, S., Kabitzsch, K., Kraft, A., Krieg-Brückner, B., Laurila-Dürsch, J., Lipprandt, M., Lux, W., Marinc, A., Moritz, G., Stahl, C., Tazari, M-R. S., Walter, J., Welge, R., Wichert, R. & Eichelberg, M. (ed.), 20.06.2013, Berlin/Offenbach: VDE Verlag GmbH. 268 p. (Interoperabilität von AAL-Systemkomponenten)

    Research output: Books and anthologiesCollected editions and anthologiesResearch

  3. Published

    Grundlagen und Modelle der Programmierung

    Hoffmann, U., 2013, Berlin: Lehmanns Media. 357 p. (Programmierung komplexer Systeme; vol. 2)

    Research output: Books and anthologiesMonographsEducationpeer-review

  4. Published

    Einführung in die systemnahe Programmierung: Anwenderprogramme und Datenstrukturen

    Hoffmann, U., 1990, Berlin: Walter de Gruyter GmbH. 371 p. (Programmierung komplexer Systeme; vol. 5)

    Research output: Books and anthologiesMonographsEducationpeer-review

  5. Published

    Modelle und Verfahren zur Beschreibung des Systemverhaltens von Rechnernetzen

    Hoffmann, U., 10.1984, In: Angewandte Informatik. 26, 10, p. 410-416 7 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  6. Published

    Datenverarbeitungssystem 2

    Hoffmann, U., 1995, Lüneburg: Universität Lüneburg, p. 221-397, 177 p. (Final; vol. 5, no. 2).

    Research output: Working paperWorking papers

  7. Published

    Datenverarbeitungssystem 1

    Hoffmann, U., 1995, Lüneburg: Universität Lüneburg, 220 p. (Final; vol. 4, no. 5).

    Research output: Working paperWorking papers

  8. Published

    Systemnahe Programmierung

    Hoffmann, U., 1999, 3 ed., Lüneburg: Universität Lüneburg, 397 p. (Final - Fachhochschule Nordostniedersachsen Informatik Arbeitsberichte Lüneburg; vol. 9, no. 1).

    Research output: Working paperWorking papers

  9. Published

    Zur Situation der Informatik

    Hoffmann, U., 1994, Universität Lüneburg, 15 p. (Final).

    Research output: Working paperWorking papers

  10. Published

    AAL-Onto: A Formal Representation of RAALI Integration Profiles

    Welge, R., Busch, B-H., Kabitzsch, K., Laurila-Dürsch, J., Heusinger, S., Lipprandt, M., Eichelberg, M., Eichenberg, E., Engelien, H., Gök, M., Moritz, G., Hein, A. & Dutz, T., 2015, Ambient Assisted Living: 7. AAL-Kongress 2014 Berlin, Germany, January 21-22, 2014. Wichert, R. & Klausing, H. (eds.). Springer, p. 89-102 14 p. (Advanced Technologies and Societal Change).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  11. Published

    Representation of Integration Profiles Using an Ontology

    Welge, R., Busch, B-H., Kabitzsch, K., Laurila-Epe, J., Heusinger, S., Lipprandt, M., Eichelberg, M., Eichenberg, E., Engelien, H., Gök, M., Moritz, G. & Hein, A., 2014, Ambient Assisted Living: 6. AAL-Kongress 2013 Berlin, Germany, January 22. - 23. , 2013. Wichert, R. & Klausing, H. (eds.). 1 ed. Springer, p. 195-212 18 p. (Advanced Technologies and Societal Change).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  12. Published

    The Economic Value of Clickstream Data From an Advertiser's Perspective

    Nottorf, F. & Funk, B., 2013, ECIS 2013 Proceedings. Atlanta, GA: AIS eLibrary, 12 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  13. Published

    Work values as predictors of entrepreneurial career intentions: A longitudinal analysis of gender effects

    Hirschi, A. & Fischer, S., 14.06.2013, In: Career Development International. 18, 3, p. 216-231 16 p.

    Research output: Journal contributionsJournal articlesResearchpeer-review

  14. Published

    Ontologiebasierte Repräsentation von Integrationsprofilen

    Welge, R., Busch, B-H., Kabitzsch, K., Laurila-Epe, J., Heusinger, S., Lipprandt, M., Eichelberg, M., Eichenberg, E., Engelien, H., Gök, M., Moritz, G. & Hein, A., 22.01.2013, Lebensqualität im Wandel von Demografie und Technik 6. Deutscher AAL-Kongress mit Ausstellung: 6. Deutscher AAL-Kongress mit Ausstellung. VDE Verlag GmbH, p. 397-406 10 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  15. Published

    To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising

    Blask, T-B., Funk, B. & Schulte, R., 2012, E-Business and Telecommunications: International Joint Conference, ICETE 2011 Seville, Spain, July 18-21, 2011 Revised Selected Papers. Obaidat, M. S., Sevillano, J. L. & Filipe, J. (eds.). Springer, Vol. 314. p. 129-140 12 p. (Communications in Computer and Information Science; vol. 314).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

  16. Published

    Weiterbildung im Bereich AAL – Vom Handwerksmeister zum AAL-Berater in 360 Stunden

    Meyer, S., Busch, B-H., Welge, R., Lumpe, A-K. & Niemeyer, G., 22.01.2013, Lebensqualität im Wandel von Demografie und Technik: 6. Deutscher AAL-Kongress mit Ausstellung. VDE Verlag GmbH, p. 29-33 5 p.

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  17. Published

    Aktuelle Trends im Key Account Management in der Konsumgüterindustrie

    Lürssen, J., 01.12.2011, Hamburg : Handelsblatt Media Group.

    Research output: other publicationsArticles in scientific forums or blogsTransfer

  18. Published

    Beschreibungsmethodik für AAL-Integrationsprofile

    Lipprandt, M., Welge, R., Eichelberg, M., Eichenberg, E., Engelien, H., Kabitzsch, K., Gök, M., Busch, B-H., Laurila-Epe, J., Heusinger, S., Moritz, G. & Hein, A., 2012, Tagungsband der Informatik 2012 - 42. Jahrestagung der Gesellschaft für Informatik e.V. (GI). Goltz, U., Magnor, M., Appelrath, H-J., Matthies, H., Balke, W-T. & Wolf, L. (eds.). Bonn: Gesellschaft für Informatik e.V., Vol. 42. p. 1416-1430 15 p. (Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI); vol. 208).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

  19. Published

    Mining User-Generated Financial Content to Predict Stock Price Movements

    Mastel, A. & Jacobs, J., 12.2012, Lüneburg: Universität Lüneburg, 42 p. (FInAL; vol. 22, no. 1).

    Research output: Working paperWorking papers

  20. Published

    Unobtrusive Measurement of Vital Signs Through Ultra-Wideband Sensing in the Domain of AAL

    Busch, B-H. & Welge, R., 13.02.2013, Proceedings of the IASTED International Conference on Biomedical Engineering, BioMed 2013: BioMed 2013. Boccaccini, A. R. (ed.). ACTA Press, Vol. 10. p. 288-294 7 p. (Proceedings of the IASTED International Conference on Biomedical Engineering, BioMed 2013).

    Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review