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Institute of Marketing

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  1. 2010
  2. Published

    Wenn LOHAS reisen

    Kreilkamp, E., 2010, In: Welt-Sichten Dossier. 2010, 11, p. 12-13 2 p.

    Research output: Journal contributions › Journal articles › Transfer

  3. Published

    O Fortuna: Semiotische Werbeanalyse

    Puchta, C., Koschel, K-V. & Rüsing, O., 06.2010, In: Planung & Analyse. 39, 6, p. 48-50 3 p.

    Research output: Journal contributions › Journal articles › Research

  4. Published

    Folgen des Klimawandels für den Tourismus

    Kreilkamp, E., 09.2010, In: Ländlicher Raum. 3/2010, p. 71-73 3 p.

    Research output: Journal contributions › Journal articles › Research

  5. Published

    Profitables Wachstum durch Neukundengewinnung

    Lürssen, J., 11.12.2010, In: salesbusiness. 19, 11, p. 34-35 2 p.

    Research output: Journal contributions › Journal articles › Research

  6. 2011
  7. Published

    Klimawandel und Tourismus - Herausforderungen für Destinationen

    Kreilkamp, E., 2011, In: Zeitschrift für Tourismuswissenschaft. 3, 2, p. 203-219 17 p.

    Research output: Journal contributions › Journal articles › Research

  8. Published

    Linguistik: Über das 'Wie' im Diskurs

    Puchta, C. & Rüsing, O., 30.05.2011, Qualitative Maktforschung in Theorie und Praxis: Grundlagen, Methoden und Anwendungen. Naderer, G. & Balzer, E. (eds.). 2 ed. Wiesbaden: Gabler Verlag, p. 155-164 10 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  9. Published

    Aktuelle Trends im Key Account Management in der Konsumgüterindustrie

    Lürssen, J., 01.12.2011, Hamburg : Handelsblatt Media Group.

    Research output: other publications › Articles in scientific forums or blogs › Transfer

  10. 2012
  11. Published

    Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation

    Puchta, C. & Potter, J., 09.2012, Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. Walden, G. R. (ed.). London: SAGE Publications Inc., Vol. 4. p. 315-338 24 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  12. Published

    Repeat Receipts: A Device for Generating Visible Data in Market Research Focus Groups

    Puchta, C., Potter, J. & Wolff, S., 09.2012, Focus Group Research. Walden, G. R. (ed.). London: SAGE Publications Inc., p. 283-306 24 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

  13. 2013
  14. Published

    Von der Erlebnis- zur Sinngesellschaft - Konsequenzen für die touristische Angebotsgestaltung

    Kreilkamp, E., 2013, Kulturtourismus zu Beginn des 21. Jahrhunderts: Festschrift für Albrecht Steinecke. Quack, H-D. & Klemm, K. (eds.). München: Oldenbourg Schulbuchverl, p. 33-48 16 p.

    Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

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