This paper shows how tourism destinations can cope with the impact of climate change by means of proactive strategic planning. Tourism destinations will most likely have to face both chances and risks of climate change. However, they can deal with it by developing useful strategies and activities and implementing them into their marketing management processes. Even though accurate forecasts with regard to the impact of climate change for destinations are impossible to receive, it is still - or even more - important to be prepared for the consequences thereof. In fact, the tourist expects environmentally and climate-conscious travel destinations. This paper deals with the issue of climate change and illustrates how destinations can plan and pursue a corresponding strategy in order to cope with it on a day-to-day basis.