Professorship for Business Administration, in Particular Marketing - Leuphana Universität Lüneburg

Professorship for Business Administration, in Particular Marketing

Organisational unit: Section

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Research areas

Management studies
Business psychology

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https://www.leuphana.de/en/institutes/ifm/business-administration-especially-marketing.html

Publications (1)

Messeerfolgskontrolle im Spannungsfeld zwischen Theorie und Praxis: Eine empirische Untersuchung zur Messeerfolgskontrolle ausstellender B2B-Unternehmen

Research output: Journal contributions › Journal articles › Research › peer-review

Activities (43)

Konferenz - Deutscher Marketingtag 2022

Activity: Participating in or organising an academic or articstic event › Conferences › Transfer

AfM-Jahrestagung 2022

Activity: Participating in or organising an academic or articstic event › Conferences › Transfer

Institute of Experimental Industrial Psychology (Organisational unit)

Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees