Organisation profile

The Faculty of Management & Technology was newly established in 2022. It is the academic home of 2.540 Bachelor and Master students as well as researchers - 45 professors and 90 research assistants -from the fields of Management, Business Informatics, Engineering and Psychology. The interrelations and collaborations between these disciplines are very important to the members of the faculty, which is expressed through the interdisciplinary degree programs as well as manifold cross-departmental research efforts.

The focus topics of the Faculty are reflected in its degree programs: 4 major and 8 minor programs at the College, 9 master's programs and 5 doctoral programs at the Graduate School, and 15 part-time programs at the Professional School provide academic training in the fields of Business Administration, Business Information Systems, Business Education, and Engineering, as well as Management and Entrepreneurship, Accounting and Finance, and Organizational Psychology.

Topics

As part of the Leuphana University of Lüneburg, a leading institution for innovative research and teaching, we inspire business and society through the fusion of management and technology as well as entrepreneurial thinking and critical reflection. We build a community for inspiring ground-breaking ideas in business and society.
We combine disciplinary strengths from the fields of management, business informatics, engineering, and psychology into a unique interdisciplinary profile that advances knowledge, entrepreneurial thinking, and responsible action in business and society.
In research, we pioneer understandings of and solutions to the core challenges of our time, such the digitalization, demographic change, and climate change. In teaching, we challenge conventional wisdom and inspire entrepreneurial thinking as well as responsible action. In business and society, we team up with local and global partners to contribute to the regional development of Northern Germany.

  1. Contributions to collected editions/anthologies › Research › Not peer-reviewed
  2. Published

    Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation

    Puchta, C. & Potter, J., 09.2012, Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. Walden, G. R. (ed.). London: SAGE Publications Inc., Vol. 4. p. 315-338 24 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  3. Published

    Mapping of Innovation Relations: Innovationen im Beziehungsgefüge

    Sörensen, C. & Weisenfeld, U., 2014, Managementperspektiven für die Zivilgesellschaft des 21. Jahrhunderts: Management als Liberal Art. von Müller, C. & C-P. Z. (eds.). Wiesbaden: Gabler Verlag, p. 153-165 13 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  4. Published

    Markenvorstellung als Determinante des Weiterempfehlungsverhaltens im Kulturbereich

    Bekmeier-Feuerhahn, S., Sikkenga, J. & Dippmann, A., 2011, Kulturbranding III: Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur. Höhne, S., Bünsch, N. & Ziegler, R. P. (eds.). 1. ed. Leipzig: Leipziger Universitätsverlag, p. 137-160 25 p. (Weimarer Studien zu Kulturpolitik und Kulturökonomie; vol. 7).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  5. Published

    Marketing für Gründungsunternehmen - Forschungsstand und Forschungsperspektive

    Eggers, F., 2006, Existenzgründung - Beiträge zur Gründungsforschung. Schöning, S., Richter, J., Wetzel, H. & Nissen, D. (eds.). Frankfurt am Main: Peter Lang Verlag, p. 183-201 19 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  6. Published

    Marketing in kleinen und mittelständischen Unternehmen: Entwicklung, Strategien und Ausblick

    Bekmeier-Feuerhahn, S. & Wickel, S., 2006, Managementstrategien von kleinen und mittleren Unternehmen: Stand der theoretischen und empirischen Forschung . Martin, A. (ed.). Mering: Hampp Verlag, p. 57-88 32 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  7. Published

    Marktorientierte Markenbewertung: Schnittstelle zwischen Marketingmanagement und Marketingcontrolling

    Bekmeier-Feuerhahn, S., 01.01.2006, Handbuch Marketing-Controlling: Effektivität und Effizienz einer marktorientierten Unternehmensführung. Reinecke, S. & Tomczak, T. (eds.). 2 ed. Wiesbaden: Dr. Gabler Verlag, p. 443-458 16 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  8. Published

    Marktorientierte Markenbewertung: Schnittstelle zwischen Marketingmanagement und Marketingcontrolling

    Bekmeier-Feuerhahn, S., 2001, Handbuch Marketingcontrolling. Reinecke, S., Tomczak, T. & Geis, G. (eds.). Frankfurt: Wirtschaftsverlag Carl Ueberreuter, p. 322-335 14 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  9. Published

    Mediation: Ein Thema auch im kollektiven Arbeitsrecht?

    Schubert, J., 02.2013, Anforderungen an ein modernes kollektives Arbeitsrecht: Festschrift für Otto Ernst Kempen. Schubert, J. (ed.). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG, p. 401-418 18 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  10. Published

    Mediation im Steuerrecht

    Preißer, M., 2005, Wirtschaftsrecht und Mediation: Festschrift für Walther Gottwald. Herrmann, M. (ed.). Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG, p. 67-76 (Lüneburger Schriften zum Wirtschaftsrecht; no. 2).

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch

  11. Published

    Medienmanagement als Personal- und Organisationsmanagement

    Deters, J., 2002, Grundlagen des Medienmanagements. Karmasin, M. & Winter, C. (eds.). 2 ed. München: Wilhelm Fink Verlag, p. 93-113 21 p.

    Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearch