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Marketing, Zeitschrift fur Forschung und Praxis, ‎0344-1369

Journal

Publications (7)

How perceived security risk influences acceptance of virtual shopping walls

Research output: Journal contributions › Journal articles › Research › peer-review

Employees as a Second Audience: A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective

Research output: Journal contributions › Journal articles › Research › peer-review

Qualität von E-Health Services: Entwicklung und empirische Überprüfung eines Messinstruments

Research output: Journal contributions › Journal articles › Research › peer-review

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