“Gamification” is a buzzword of today’s marketing business, but also an accurate description of a fundamental shift in modern society: the permeation of economical, political and social contexts by game-elements. Rule structures and interfaces, inspired by computer games, are exceedingly used by corporations to manage and control brand-communities and to create value. What is missing up to now, however, are artistic interventions, critical analyses of concrete examples and theoretical reasoning about the ethical and political implications of gamification. The objective of our panel is to change that: gamification might be a buzzword, but it surely is a symptom of an underlying, fundamental trend in our society. The panel aims at stirring up common sense notions of gamification as a marketing tool and will discuss activist tactics, artistic concepts, and subcultural strategies in regard to a ludification or a de-ludification of society. Dragona's concept of "counter-gamification", Escribano's Mene Tekel of a "ludictatorship" and concrete interventions as the "destroy the surveillance cams" game will be discussed.