The research-driven report recognizes digitalization to be one of the biggest challenges facing companies today. The shift to digital affects company structures and processes creates new procedures and interfaces. Becoming a digital organization requires more than just digital investment. It calls for building leadership capabilities to envision and drive the transformation. The transformation to a diverse, digital organization entails a big cultural shift, one in which leaders will be key actors, who promote disruption and innovation and create dialogue across an organization using the skills and opportunities of digital influence. The central issue of whether “Content is King” in the digital marketplace will be examined with potential transformation in mind.