Fast or sustainable fashion? - The intersection of values and gender as triggers of consumer motivation

Aktivität: Vorträge und GastvorlesungenPräsentationen (Poster ua.)Forschung

Elena Niehuis - Sprecher*in

Sigrid Bekmeier-Feuerhahn - Ko-Autor*in

Stephan Wallaschkowski - Ko-Autor*in

Posterpräsentation
23.05.201726.05.2017

Veranstaltung

46th Annual Conference of the European Marketing Academy - EMAC 2017

23.05.1726.05.17

Groningen, Niederlande

Veranstaltung: Konferenz

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