Which nudges get support? – A quantitative analysis of the dimensions transparency and dual process theory
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in: International Journal of Economics and Business Research, Jahrgang 29, Nr. 6, 2025, S. 415-440.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Which nudges get support? – A quantitative analysis of the dimensions transparency and dual process theory
AU - Wissmann, Hannes
AU - Suessmair, Augustin
N1 - Publisher Copyright: Copyright © 2025 Inderscience Enterprises Ltd.
PY - 2025
Y1 - 2025
N2 - Policymakers have been increasingly interested in so-called ‘nudges’ which are behaviourally informed policy measures. The legitimacy and acceptability of nudging is controversially debated. In this paper, the acceptability of nudges was examined by the framework of Hansen and Jespersen (2013), which classifies nudges into four types by distinguishing on a dual process theory dimension and on an epistemic transparency dimension. An online questionnaire was developed in which 135 participants stated their support for the different types of nudges applied in the areas of health and sustainability. It was hypothesised that for both and across areas, the support would decrease in the following order: transparent system 2, transparent system 1, non-transparent system 1, and non-transparent system 2 nudges. The hypotheses could be confirmed for sustainability nudges and across application areas. Further analysis indicated that lower education, higher income, and higher environmental awareness are positively correlated with acceptance of sustainability nudges.
AB - Policymakers have been increasingly interested in so-called ‘nudges’ which are behaviourally informed policy measures. The legitimacy and acceptability of nudging is controversially debated. In this paper, the acceptability of nudges was examined by the framework of Hansen and Jespersen (2013), which classifies nudges into four types by distinguishing on a dual process theory dimension and on an epistemic transparency dimension. An online questionnaire was developed in which 135 participants stated their support for the different types of nudges applied in the areas of health and sustainability. It was hypothesised that for both and across areas, the support would decrease in the following order: transparent system 2, transparent system 1, non-transparent system 1, and non-transparent system 2 nudges. The hypotheses could be confirmed for sustainability nudges and across application areas. Further analysis indicated that lower education, higher income, and higher environmental awareness are positively correlated with acceptance of sustainability nudges.
KW - behaviour change
KW - behavioural experiment
KW - health
KW - nudging
KW - public policy
KW - sustainability
KW - Psychology
UR - http://www.scopus.com/inward/record.url?scp=105018616985&partnerID=8YFLogxK
U2 - 10.1504/IJEBR.2025.148941
DO - 10.1504/IJEBR.2025.148941
M3 - Journal articles
AN - SCOPUS:105018616985
VL - 29
SP - 415
EP - 440
JO - International Journal of Economics and Business Research
JF - International Journal of Economics and Business Research
SN - 1756-9850
IS - 6
ER -