TY - CHAP

T1 - Sustainability communication: an integrative approach

AU - Adomßent, Maik

PY - 2011

Y1 - 2011

N2 - Sustainability communication is a relatively new concept. Its roots can be found in a number of different discourses, such as environmental, risk and science communication. On the one hand these discourses show a number of similarities, for example a similar thematic focus and the central role of the media. There are however clear differences concerning their theoretical foundations, political reach and respective actors. This contribution argues that sustainability communication should be seen as an integrative approach uniting the core elements of a number of different communication perspectives.

AB - Sustainability communication is a relatively new concept. Its roots can be found in a number of different discourses, such as environmental, risk and science communication. On the one hand these discourses show a number of similarities, for example a similar thematic focus and the central role of the media. There are however clear differences concerning their theoretical foundations, political reach and respective actors. This contribution argues that sustainability communication should be seen as an integrative approach uniting the core elements of a number of different communication perspectives.

KW - Sustainability sciences, Communication

KW - Environmental communication

KW - Risk communication

KW - Science Communication

KW - Sustainability communication

KW - Integrative approach

U2 - 10.1007/978-94-007-1697-1_3

DO - 10.1007/978-94-007-1697-1_3

M3 - Contributions to collected editions/anthologies

SN - 978-94-0071696-4

SP - 27

EP - 38

BT - Sustainability Communication

A2 - Godemann, Jasmin

A2 - Michelsen, Gerd

PB - Springer Science+Business Media

CY - Dordrecht

ER -